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Microsoft UET (Bing Tag)

Microsoft UET (Universal Event Tracking), often called Bing Tag, is a tool that provides advertisers on the Bing platform with the ability to track and analyse user behaviour on websites. This functionality is key to effectively managing ad campaigns and optimising ad performance on Bing…

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Efficient data warehouse management with Dataform: integration into Google Cloud

From 2020, Dataform is part of the Google Cloud Platform. Dataform has developed a platform that facilitates the management and transformation of data warehouses using SQL. This tool, now known as part of Google Cloud, is revolutionising the way companies approach data integration and analytics…

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