Real-time Analytics: Support Your Decisions with Data
In today’s world, it’s crucial for businesses not only to collect data, but also to quickly analyze and use the […]
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Simplified Guide to Excluding Internal Traffic in GA4
Google Analytics 4 is a crucial tool for tracking and analyzing traffic on your website or online store. One key
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Automation in E-Commerce: Boosting Efficiency and Profitability
Automation is becoming an increasingly essential part of the daily world of e-commerce. It enables online stores to automate repetitive
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How User Behavior Analysis Can Help Grow Your E-Shop
Currently, in the realm of analytics and campaign evaluation, and generally in marketing costs, user behavior analysis is frequently discussed.
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Attribution Modeling: Identifying the Most Effective Marketing Channels
For every entrepreneur, it is essential to track the customer’s journey to purchase or conversion. Understanding how different marketing channels and
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Customer Experience (CX) Analysis: The Key to Growth and Prosperity
Customer Experience (CX) analysis involves collecting and analyzing data about customers’ experiences with a company’s products, services, and brand. This data
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ChatGPT and how we use it at Archetix
ChatGPT, or Chat Generative Pre-trained Transformer, is an artificial intelligence developed by OpenAI. It uses an advanced language processing model
Interview with Filip Jasek – AI Discovery Show and Artificial Intelligence (AI)
Filip Jašek is a great enthusiast not only in Artificial Intelligence, but also in technological innovations and development. Besides neural
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Case study: how Zaslat.cz is transforming logistics
Zaslat.cz, a price comparison engine for shipping services, has been on the market since 2014. It was already a successful
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More efficient decision making and predictive analytics through AI
Artificial intelligence (AI) and machine learning (machine learning ML) are gradually transforming the way companies look at data and decision-making
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