Individual training for individuals and companies in Pilsen, Prague, Ostrava or in the Moon.

Web analytics

Google Analytics 4 for managers

We have prepared an interesting and valuable training on the GA4 tool aimed primarily at managers.


Learn how to get the most out of Smartlook – optimizing the customer journey and new elements on the site.

Data layer not only for developers

Do you want to develop web applications or custom solutions for eshops but don’t know how? In our brand new training we will help you understand the principles of the data layer and learn how to design its structure.

Web analytics for managers

After more than a year of preparation, we are introducing a unique web analytics training aimed at managers and marketing executives.

Data analytics and visualisation

SQL (Structured Query Language)

Learn how to write queries with the immortal SQL language. Our workshop will primarily focus on practical tasks from our practice.

Google Data Studio

Humans are not machines, they can’t read endless tables of data. Learn how to visualise data from a variety of sources in a free tool.

Digital Marketing

Marketing Methodology

This workshop will guide you through creating a meaningful marketing strategy using the STDC (See – Think – Do – Care) framework.

The customer journey

This workshop will guide you through the creation of customer personas and customer journeys. We will describe who your customer is, what their funnel looks like and their buying behaviour.

Design Studio

Are you familiar with design thinking? Thinking about problems and innovations where the person/customer is at the centre? Thinking that emphasises the immediate application of proposed changes and innovations?

For your digital projects, ask only for meaningful web analytics from Pilsen at Archetix.

Meaningful marketing – ask for it always and everywhere.

Contact us and we will get back to you as soon as possible.

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