A data warehouse is a data repository for companies, that is, one place where you find all the data the company has available. Besides better organisation and orientation in the data, it is also a space where analyses can be carried out and where you…
How Can a Data Warehouse Support the Growth of Your Business? Read more
RFM analysis (Recency, Frequency, Monetary) is a popular customer segmentation technique that allows companies to focus on valuable customers and increase their loyalty. Here are some statistics that illustrate how RFM analysis supports e-commerce companies: ➡️ from the website (Google Analytics) It is best to…
Do You Need to Reduce Customer Churn and Maximise Profit? Read more
Microsoft Azure is one of the largest and most widely used cloud platforms in the world. It offers a wide range of services for data storage, analytics, application development and data infrastructure. In recent years Azure has become a popular tool not only among developers…
Microsoft Azure: A Comprehensive Tool for Cloud Solutions Read more
Microsoft Dynamics is a comprehensive suite of applications for managing business processes, focused on CRM (Customer Relationship Management) and ERP (Enterprise Resource Planning). The tool supports companies in managing finance, customer relationships, logistics, sales and marketing. It is used by small and medium-sized companies as…
This article focuses on the main benefits of connecting advertising platforms with Shoptet. It describes the basic procedure for connecting the data and gives tips on best practice for tracking conversions and optimising advertising campaigns using the connected Shoptet data. At a time when competition…
Connecting Advertising Platforms with Shoptet: The Key to More Effective Marketing Read more
Python is a modern, highly successful programming language which, since its creation in 1991, has gained enormous popularity in various areas of software development, including web applications, scientific research and, above all, data analytics. Its creator is Guido van Rossum, who designed Python as a…