For years, advertising meant Google, Meta and maybe a bit of Criteo, Reddit or TikTok. Then people started asking ChatGPT what to buy, which tool to choose and which supplier to trust. And since this summer, brands can be part of that answer: ChatGPT Ads…
ChatGPT, or Chat Generative Pre-trained Transformer, is an artificial intelligence developed by OpenAI. It uses an advanced language processing model called GPT. We started using ChatGPT at Archetix at the beginning of 2023. It helps us in different situations and problems. And since our team…
