Case Study: Flat Zone
The Flat Zone application is a web-based aggregator of prices of apartments in new buildings (or development projects). The application …
Google Analytics – Firebase
Measuring app usage, as absurd as it may sound, has always been a tricky business. Memorists may remember the original …
Case study: analytics for nanospace
The Czech family company nanoSPACE was the first manufacturer in the world in the field of anti-mite coatings, blankets and …
Google Retail API
Retail API is a suite of solutions from Google that helps you implement personalized search and product recommendations enhanced by …
Annual Report 2021
The year 2021 meant a lot to us. We have experienced many difficult situations in terms of health and society …
Google Universal Analytics (GA3) is ending, what to do now?
The entire marketing and analytics market has been hit by news announcing the official end date for data processing in …
Google Universal Analytics (GA3) is ending, what to do now? Read more
Smartlook reference
Smartlook, as a currently rapidly growing Czech SaaS tool for analyzing user behaviour on websites and mobile applications, reached a …
Setting up content grouping in Google Analytics 4
If you’ve started the transition to GA4 this year, you may have found that some of the reporting features you …
The analytical minimum or what to measure on the ground floor and what is the baseline measurement for us
Analytics and working with data have been a big topic in recent years, which is of course a good thing. …
Evaluation and development of the company’s marketing maturity
Maturity models, which assess the maturity of practices and processes in various areas of human activity, have traditionally been part …
Evaluation and development of the company’s marketing maturity Read more