For years, advertising meant Google, Meta and maybe a bit of Criteo, Reddit or TikTok. Then people started asking ChatGPT what to buy, which tool to choose and which supplier to trust. And since this summer, brands can be part of that answer: ChatGPT Ads…
Your e-shop works, orders keep coming in, customers pay. And yet you feel that every new feature takes longer than before, the website keeps slowing down and your developers are afraid to deploy. Most e-shops only deal with a redesign when it is too late…
E-shop Technical Debt: Why an Old Website Is Not the Worst Part Read more
Are you optimising PPC campaigns for trial sign-ups or for submitted enquiry forms, but only a fraction of these “conversions” turn into paying customers? With products that have a longer sales cycle, such as SaaS platforms with a 30-day trial or complex B2B services, the…
Lead Scoring: How to Cut the Cost of PPC Conversions by 30% Read more
Are you creating dozens of beautiful visuals for your campaigns, launching ads and hoping for maximum profits, but the numbers in your e-shop don’t quite match the enthusiastic reports from social networks? In this article we look in detail at why Meta’s modern Andromeda architecture…
Do you also feel, every time you look at your advertising accounts, that bringing a genuinely buying customer to your e-shop gets more expensive month after month? And above all a new one? You are not alone. The golden era of cheap acquisition is gone…
The Key to E-commerce Success in 2026: Increasing Average Order Value (AOV) Read more
You spend hours preparing reports, carefully tweak the charts, send them to your colleagues and… silence follows? Maybe they open them once, but the next time a decision has to be made, they still go with their gut rather than your data. This scenario repeats…
How to Create a Report That Won’t End Up Forgotten Read more
Artificial intelligence in marketing is no longer the music of the future but daily reality. Plenty of companies jump on the Performance Max or Meta Advantage+ wave, but the results don’t come. Are you wondering why competitors’ campaigns generate orders while yours only spend the…
No Quality Data, No AI: How to Prepare Marketing Campaigns for Automation Read more
The year 2026 is changing digital analytics in a fundamental way. User privacy is coming to the fore, and artificial intelligence in advertising campaigns demands ever higher-quality data. Will you adapt your measurement tools to the new trends and rules, or risk fines and the…
New Year, New Analytics: Measurement Trends and a Tracking Plan for 2026 Read more
The Christmas campaigns are behind you. What did you learn from the pre-Christmas machinery, and what can you use next year? The real value of the Christmas season lies in the data you collected. If you evaluate it properly, it will help you optimise future…
How to Evaluate Christmas Campaign Data and What to Take From It Read more
The Christmas shopping frenzy is at its peak and you watch customers slip through your fingers. They browse products, add goods to the basket, but don't complete the purchase. Do you know how to effectively reach these hesitant customers and bring them back before they…
Last-Minute Remarketing: Make Full Use of Your Data Read more