data quality

Web Analytics: Black Friday and How to Maximize This Phenomenon

By Marek Čech / November 22, 2024 / 9 minutes of reading

Black Friday is not only one of the biggest shopping events of the year, kicking off the holiday season, but also a fantastic opportunity to leverage web analytics to its fullest potential. How can you maximize the value of Black Friday through data and precise…

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Data Quality and Artificial Intelligence

By Marek Čech / October 19, 2023 / 4 minutes of reading

Data quality was for a long time a very popular topic for large companies, just like probably every area concerning data. With the arrival of tools and technologies that made working with data accessible even to much smaller players without huge data engineering or data…

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