Chances are you’ve come across Google Analytics (also referred to as Universal Analytics) in the past. The great thing about this tool is that it has a range of ready-made reports and insights that are easy to look into. If we look at working in…
Almost every day we work with our clients’ analytical tools. We try to guide our clients to use them properly so they don’t lose valuable data unnecessarily. Very often we encounter incorrect setup of the tools, but also incorrect use and wrong view of the…
It consists of five two-hour sessions, where we will teach you how to think about marketing in your project. We will guide you through the creation of the STDC framework, teach you how to think about potential customers and customer paths, show you how to…