About Data Date
The Data Date event, run by Taste , took place on 4 August 2022 and our Archetix team was very happy to attend. We listened to several interesting talks by the speakers Aneta Hejnová, Jakub Novotný and Radek Kupr, who covered topics such as GA4 and its pitfalls, working with cookies and calculating Consent Rate. We also strengthened contacts with our partners and colleagues across the industry, met new faces from our field, learned something new and overall enjoyed a proper party, where there was no shortage of drinks or food. At the same time we want to give a few suggestions that we think were missing at this event. In this article we have prepared a short list of what interested us most at the event, what we might change a little and why it is worthwhile for all data aspirants to attend such events.
Marek’s view
I really liked the venue and I appreciate the preparation of the buffet and the choice of the whole place by the Taste organising team. It was great to see people with whom one has been in touch in recent years mainly online through blogs or LinkedIn messages, and to finally chat about what troubles us in our daily work and that it is actually the same everywhere. I expected more discussion after the individual talks and a bit of organised networking. Of the ideas, the biggest inspiration for me was Consent Rate and Radek Kupr’s approach to it. A look under the bonnet of Seznam as an advertising house in the time after consent banners was a pleasant refreshment. I also enjoyed the quiz, in which hours of learning turned into a nice gift voucher for some of the Taste Restarts; I am already really looking forward to it.
Michal’s view
Unfortunately the second Data Date did not follow on from the first, and this time it was rather a “web analytics data date”, both in the talks and in the visitors. As a hardened data engineer I looked in vain in the audience for comrades in arms. I liked most the talk by Jakub Novotný, where Kuba spoke quite openly about Seznam’s advertising business, which is always a pleasant change. With big players I am rather used to them trying to hide information, whether in the Czech Republic or abroad.
I hope that next time Data Date will either return to general data topics or at least split into a “web data date” and a purely Data Date, which would be more about Business Intelligence, data warehouses or integrations.
Barbora’s view
I enjoyed Data Date. I was afraid the talks would go too deep for someone who is not a seasoned web analyst, which fortunately did not happen, so I took away a few interesting pieces of information from the talks. What interested me most was definitely the data loss and the whole way of thinking about this issue after the deployment of a cookie banner, which we also deal with at our clients. The food and the space were both great. Next time I would appreciate a bit more organised networking.
Martin’s view
It was nice to go to an offline event after a long time, moreover in a nice space like Město-moře, and to meet people from the field. From the talks I take away a few new pieces of information about GA4 that I will use in my daily work, and also a confirmation that the same or similar problems, for example with GA4, are being dealt with not only by us but everywhere.
Tomáš’s view
I liked the venue and the people were great. I have mixed feelings about the talks. I learned a few new things. In some talks some of the slides were too convoluted and I got a bit lost in the idea the speaker wanted to convey. In Jakub’s presentation I appreciate his openness; unfortunately the charts used in the presentation were unclear, and the later hour at which the presentation took place made them even less readable. Even so, it was probably the best talk of all.
The GA4 quiz amused me; it was well prepared and had tricky questions.
Personally I missed name tags and more organised networking, by which I would remember people and know what I could ask them about. I expected bigger discussions to flare up after the talks and the others to passionately resist the opinions of my colleagues Marek and Michal. I thought it would be more of a workshop in which more people would get involved and I would receive information from more sources and perspectives. That is perhaps a good idea for next time, which could certainly find its place at less formal events like Data Date.
