For years, advertising meant Google, Meta and maybe a bit of Criteo, Reddit or TikTok. Then people started asking ChatGPT what to buy, which tool to choose and which supplier to trust. And since this summer, brands can be part of that answer: ChatGPT Ads…
Your e-shop works, orders keep coming in, customers pay. And yet you feel that every new feature takes longer than before, the website keeps slowing down and your developers are afraid to deploy. Most e-shops only deal with a redesign when it is too late…
E-shop Technical Debt: Why an Old Website Is Not the Worst Part Read more
Are you optimising PPC campaigns for trial sign-ups or for submitted enquiry forms, but only a fraction of these “conversions” turn into paying customers? With products that have a longer sales cycle, such as SaaS platforms with a 30-day trial or complex B2B services, the…
Lead Scoring: How to Cut the Cost of PPC Conversions by 30% Read more
On Thursday 22 October the next edition of the great event Data Restart 2025 took place, focusing on various topics from data and web analytics, BI and AI. This year’s Data Restart had several talks from different areas of data analytics, from the principles, benefits…
Black Friday, Cyber Monday and Christmas are approaching, and with them the biggest sales opportunities of the year. You have your campaigns ready, budgets approved, discounts set. But how will you evaluate what really works? Are you making decisions based on accurate data, or just…
The Importance of the Data Layer Before Launching Campaigns for Big Events Read more
An (un)conference where the programme is born on the spot. Paper cards, a time schedule, 25-minute slots, a mix of Czech and English and hundreds of people who voluntarily spend a Saturday on analytics. This year the eleventh edition took place at the premises of…
Measure Camp Brno 2025 – Valuable Takeaways from the Conference Read more
A data warehouse is a data repository for companies, that is, one place where you find all the data the company has available. Besides better organisation and orientation in the data, it is also a space where analyses can be carried out and where you…
How Can a Data Warehouse Support the Growth of Your Business? Read more
Yes, it does. But it can have both a positive and a negative effect. No, you still need user consent to collect data that is subject to consent, but the accuracy can be higher than with client-side measurement. Server-side can be implemented for most of…
Server-Side FAQ: Answers to Frequently Asked Questions Read more
In today's article we compare server-side and client-side measurement, following on from the previous article, where we covered server-side measurement in general terms. Client-side measurement is easy to implement using JavaScript libraries and tags that can be inserted directly into the code of the website…
Server-Side vs. Client-Side Measurement: Which Approach Is Right for You? Read more
Server-side measurement ( tracking) is an increasingly popular topic in web analytics. This measurement approach involves tracking user interactions directly on the server instead of on the client side ( the browser) and offers both several advantages and specific challenges. We decided to split the…