There are a multitude of tools, processes and marketing frameworks that facilitate a conceptual approach to marketing management. At Archetix, we use the STDC (SEE-THINK-DO-CARE) marketing framework, which we also address with our clients, enabling them to define internal processes and a framework for managing their marketing department. This is because it is often the case that the marketing team is managed rather haphazardly and based on assumptions. STDC can help here and set up a model of thinking that allows the marketing team to come together and move in the right direction. Its greatest strength is in the area of getting clear on the brand, the customers and the content that will be communicated to them.
If you have any questions around STDC and marketing management take advantage of a technology consultation from our specialists