ARE YOU DEVELOPING A SaaS APPLICATION AND NEED HELP WITH ITS ANALYSIS?
It is crucial for SaaS applications to know all about your users who have newly registered to the application, who are actively using it, or who are not using the application at all. And that’s why we, Archetix, are here. We offer you complete analytics for your SaaS project!
In order to keep active users of your app in the long term, you need to get to know them perfectly, understand how they behave, what parts of the app they use and what parts, on the other hand, turn them away.
As part of our solutions we collect data on user behaviour and acquisition, i.e. where they came from. This allows us to perform analytics that can help you improve your app and grow your user base. Typical analyses that are implemented are Activation Rate, Marketing Qualified Lead, Cost Per Acquisition and others.
Analysing your applications will allow you to take a data-driven approach to project management and therefore make better decisions, maximise efficiency and increase success rates.
Saas app analytics for you
WHAT DID OUR PROJECTS LOOK LIKE?
As part of our project for Smartlook, we audited, reviewed and set up Google Analytics 4 measurement for SaaS and SPA. This allowed the marketing team and management to rely on the data collected from the app.
Shoptet is one of the largest Czech SaaS businesses and is a leading player in the market with eshop solutions. For them, we have prepared a complete revision of web data collection including its subsequent processing.
For TrueClicks, we implemented the data entry layer, complete GA4 and conversion tag setup including server measurement for Google Ads Enhanced Conversion and Offline conversions.
GoodAccess is a Czech company that solves custom VPN solutions. We designed the data layer for them and helped with onboarding mapping of individual users who come to the Sign up for free website.
WHY DEAL WITH ANALYTICS
SaaS project analytics can provide useful insights into how users are using your application. This allows you to then optimise the entire operation of your app, develop new features or get feedback from your customers.
We use tools such as Google Analytics 4 or Smartlook to best understand user needs and in 99% of cases they are sufficient. However, if they are not enough, we know a number of other tools that can be used for these purposes. ?
For SaaS applications, two moments are key: lead acquisition (creating a trial version) and onboarding through initial training. We create funnels (funnels) for both of these crucial interactions. For example, from the beginning of filling out a form within the app to sending a confirmation email.
For SaaS applications, two moments are key: lead acquisition (creating a trial version) and onboarding through initial training. We create funnels (funnels) for both of these crucial interactions. For example, from the beginning of filling out a form within the app to sending a confirmation email.
For SaaS applications, it is essential to determine the source of user acquisition. With proper implementation, conversion measurement, campaign source tracking and linking leads to your CRM system, we are able to decipher the source of acquisition. This allows you to better optimise your marketing, increase the reach of your marketing and advertising campaigns, and evaluate the effectiveness of your entire marketing mix.
HOW DOES IT ALL WORK?
MOST FREQUENTLY MONITORED VALUES
Activation rate measures the percentage of people who successfully completed a certain milestone in the onboarding process. This milestone can be any event that increases the likelihood that a user will return and continue to use the product.
MQL is a potential customer who, as a result of marketing activities, has expressed interest in a company’s offerings or has a different likelihood of becoming a customer than other potential customers.
Cost per acquisition (CPA) is a marketing metric that measures the aggregate cost of acquiring a single paying customer at the campaign or channel level. CPA is an important measure of marketing success.
For SaaS applications we deal with so called churn, i.e. the number of users that are adding to the application vs. users that are declining. Tracking this value is very important mostly for start-ups.
Would you like to know more about this service? Come and consult with us and our professionals will take care of you!
ARE YOU DEVELOPING A SaaS aPPLICATION AND NEED HELP WITH ITS ANALYIS?
It is crucial for SaaS applications to know all about your users who have newly registered to the application, who are actively using it, or who are not using the application at all. And that’s why we, Archetix, are here. We offer you complete analytics for your SaaS project!
In order to keep active users of your app in the long term, you need to get to know them perfectly, understand how they behave, what parts of the app they use and what parts, on the other hand, turn them away.
As part of our solutions we collect data on user behaviour and acquisition, i.e. where they came from. This allows us to perform analytics that can help you improve your app and grow your user base. Typical analyses that are implemented are Activation Rate, Marketing Qualified Lead, Cost Per Acquisition and others.
Analysing your applications will allow you to take a data-driven approach to project management and therefore make better decisions, maximise efficiency and increase success rates.
Saas app analytics for you
WHAT DID OUR PROJECTS LOOK LIKE?
As part of our project for Smartlook, we audited, reviewed and set up Google Analytics 4 measurement for SaaS and SPA. This allowed the marketing team and management to rely on the data collected from the app.
Shoptet is one of the largest Czech SaaS businesses and is a leading player in the market with eshop solutions. For them, we have prepared a complete revision of web data collection including its subsequent processing.
For TrueClicks, we implemented the data entry layer, complete GA4 and conversion tag setup including server measurement for Google Ads Enhanced Conversion and Offline conversions.
GoodAccess is a Czech company that solves custom VPN solutions. We designed the data layer for them and helped with onboarding mapping of individual users who come to the Sign up for free website.
WHY DEAL WITH ANALYTICS
SaaS project analytics can provide useful insights into how users are using your application. This allows you to then optimise the entire operation of your app, develop new features or get feedback from your customers.
We use tools such as Google Analytics 4 or Smartlook to best understand user needs and in 99% of cases they are sufficient. However, if they are not enough, we know a number of other tools that can be used for these purposes. ?
For SaaS applications, two moments are key: lead acquisition (creating a trial version) and onboarding through initial training. We create funnels (funnels) for both of these crucial interactions. For example, from the beginning of filling out a form within the app to sending a confirmation email.
For SaaS applications, two moments are key: lead acquisition (creating a trial version) and onboarding through initial training. We create funnels (funnels) for both of these crucial interactions. For example, from the beginning of filling out a form within the app to sending a confirmation email.
For SaaS applications, it is essential to determine the source of user acquisition. With proper implementation, conversion measurement, campaign source tracking and linking leads to your CRM system, we are able to decipher the source of acquisition. This allows you to better optimise your marketing, increase the reach of your marketing and advertising campaigns, and evaluate the effectiveness of your entire marketing mix.
HOW DOES IT ALL WORK?
MOST FREQUENTLY MONITORED VALUES
Activation rate measures the percentage of people who successfully completed a certain milestone in the onboarding process. This milestone can be any event that increases the likelihood that a user will return and continue to use the product.
MQL is a potential customer who, as a result of marketing activities, has expressed interest in a company’s offerings or has a different likelihood of becoming a customer than other potential customers.
Cost per acquisition (CPA) is a marketing metric that measures the aggregate cost of acquiring a single paying customer at the campaign or channel level. CPA is an important measure of marketing success.
For SaaS applications we deal with so called churn, i.e. the number of users that are adding to the application vs. users that are declining. Tracking this value is very important mostly for start-ups.
Would you like to know more about this service? Come and consult with us and our professionals will take care of you!