Black Friday is not only one of the biggest shopping events of the year, kicking off the holiday season, but also a fantastic opportunity to leverage web analytics to its fullest potential. How can you maximize the value of Black Friday through data and precise…
Web Analytics: Black Friday and How to Maximize This Phenomenon Read more
Google Vertex AI Search for Retail is a comprehensive solution for e-commerce platforms that uses the latest artificial intelligence (AI) and machine learning technology to deliver highly personalised search results and product recommendations. The technology is designed to improve the customer experience, increase conversion rates…
Google Vertex AI Search for Retail: Personalised Search and Recommendations Read more
ChatGPT, or Chat Generative Pre-trained Transformer, is an artificial intelligence developed by OpenAI. It uses an advanced language processing model called GPT. We started using ChatGPT at Archetix at the beginning of 2023. It helps us in different situations and problems. And since our team…
Filip Jašek is a great enthusiast not only in Artificial Intelligence, but also in technological innovations and development. Besides neural networks, he enjoys climbing, nature and cooking. He started in nvias as a lecturer and mentor in several workshops (e.g. Minecraft). Gradually he started creating…
Interview with Filip Jasek – AI Discovery Show and Artificial Intelligence (AI) Read more
Artificial intelligence (AI) and machine learning (machine learning ML) are gradually transforming the way companies look at data and decision-making processes. These innovative technologies not only enable a better understanding of customer behaviour, but also provide accurate and predictive analytics for better strategic decisions. Web…
More efficient decision making and predictive analytics through AI Read more
It is no news that artificial intelligence (AI) is becoming an increasingly important tool in many areas, and web analytics is no exception. AI has the potential to make the processes of data collection, analysis and reporting more efficient and better, and so to bring…
Using Artificial Intelligence (AI) in Web Analytics Read more
GitHub is the world’s largest and most advanced development platform, currently used by more than 83 million developers and 4 million organisations. It has been around since 2008 and is typically used to create, deliver and maintain its users’ software. It is a Git-based code…
Data quality was for a long time a very popular topic for large companies, just like probably every area concerning data. With the arrival of tools and technologies that made working with data accessible even to much smaller players without huge data engineering or data…
In today's data boom it is essential to have tools that let you analyse and interpret huge volumes of data efficiently. BigQuery ML is an innovative and powerful tool developed by Google. It combines large-scale data analysis with machine learning directly within Google's popular cloud…
BigQuery ML Video: Harness the Power of Artificial Intelligence for Your Data Read more
Retail API is a suite of solutions from Google that helps you implement personalized search and product recommendations enhanced by machine learning into your e-commerce or mobile app. The tools work on the basis of state-of-the-art machine learning models and can thus be an interesting…