For every entrepreneur, it is essential to track the customer’s journey to purchase or conversion. Understanding how different marketing channels and […]
Attribution Modeling: Identifying the Most Effective Marketing Channels Read more
Customer Experience (CX) analysis involves collecting and analyzing data about customers’ experiences with a company’s products, services, and brand. This data
Customer Experience (CX) Analysis: The Key to Growth and Prosperity Read more
In a digital world where users navigate across various online platforms, it is crucial for businesses to understand their users’
Cross-platform Analytics: A Comprehensive View of User Behavior Read more
Deepnote is an online programming environment. It is a simple tool for teams where users can connect, explore and analyse
In today’s digital era, data collection stands at the forefront of many corporate strategies. Companies invest substantial amounts into web and
The Dilemma of Collecting More Data Than Necessary Read more
Travelcircus.de is a major online platform specialising in travel and leisure offers. Their commitment to providing exceptional travel experiences led
Improving data and analytics maturity for Travelcircus.de Read more
If you’ve ever considered using Pinterest as a platform to promote your brand or product, it’s important to know how to
Pinterest Tag: Increase the success of your Pinterest campaigns Read more
Since according to the new regulation, from January 2022, every website must meet stricter criteria Cookies → Cookie bar with
GitHub is the world’s largest and most advanced development platform, currently used by more than 83 million developers and 4 million
In this day and age where data protection is becoming a priority for most businesses, managing consent and collecting user
OneTrust: a complete consent management and data protection solution Read more
