Let’s build on our recent articles today and look at how to counter the potential loss of measured data caused by consents or blockers and how to strengthen the protection of sensitive data not only within technology companies. Server-Side Google Tag Manager (SGTM) is a…
Prevent Data Loss with SGTM — Server Side Tag Manager Read more
Yes, it does. But it can have both a positive and a negative effect. No, you still need user consent to collect data that is subject to consent, but the accuracy can be higher than with client-side measurement. Server-side can be implemented for most of…
Server-Side FAQ: Answers to Frequently Asked Questions Read more
In today's article we compare server-side and client-side measurement, following on from the previous article, where we covered server-side measurement in general terms. Client-side measurement is easy to implement using JavaScript libraries and tags that can be inserted directly into the code of the website…
Server-Side vs. Client-Side Measurement: Which Approach Is Right for You? Read more
Server-side measurement ( tracking) is an increasingly popular topic in web analytics. This measurement approach involves tracking user interactions directly on the server instead of on the client side ( the browser) and offers both several advantages and specific challenges. We decided to split the…
Fireflies.ai is an advanced tool that automates the recording, transcription and analysis of meetings. Its aim is to simplify meeting management and thus increase the efficiency of teams and individuals. In this article we look at its key features, advantages, pricing plans and how it…
Fireflies.ai: A Revolution in Automating Meeting Recording and Analysis Read more
Google Analytics 4 is a crucial tool for tracking and analyzing traffic on your website or online store. One key feature is the ability to exclude internal traffic, which prevents skewed data from internal users like developers or staff. Here’s a simplified guide on excluding…
Simplified Guide to Excluding Internal Traffic in GA4 Read more
Google Chrome, developed by Google, is one of the most widely used web browsers in the world. Since its launch in 2008 it has gained huge popularity thanks to its speed, simplicity and wide range of features. In this article we want to assess it…
For every entrepreneur, it is essential to track the customer’s journey to purchase or conversion. Understanding how different marketing channels and touchpoints contribute to the final decision is crucial. This is where Attribution Modeling comes into play, becoming a key tool for identifying the most…
Attribution Modeling: Identifying the Most Effective Marketing Channels Read more
Customer Experience (CX) analysis involves collecting and analyzing data about customers’ experiences with a company’s products, services, and brand. This data can come from various sources, including surveys, feedback forms, web and social media analysis, contact centers, and more. Building customer relationships and brand loyalty…
Customer Experience (CX) Analysis: The Key to Growth and Prosperity Read more
A VPN (Virtual Private Network) is one of the key tools that can help secure your data and anonymise your online activity. That is why we have prepared an article explaining what a VPN is, what it is used for, what its advantages and disadvantages…