In October 2020, Google introduced the latest upgrade to its Google Analytics analytics tool, Google Analytics 4 (also GA4, GA4 property). This new version of the analytics tool completely changes the way we look at web analytics – all analytics in Google Analytics 4 is…
The most common tool for marketing and web analysis today is undoubtedly Google Analytics. But this tool is far from the only one you can use to analyse your website. For example, comparative analysis of server logs could be used as an extension. A server…
Server log analysis or how to get valuable information about a website Read more
We recently wrote about our colleague Marek Čech and Honza Kadleček talking about monitoring a data layer at MeasureCamp Brno. We don’t like wasting the skills of handy analysts. If you feel about it the same way, and still don’t want to manually go through…
This case study reveals our cooperation with Pivovary Staropramen, s. r. o. It shows that even branded websites deserve web analytics, and represents our approach to this matter. Tomáš Šebesta, Media & Digital Manager, speaks for Pivovary Staropramen (Molson Coors). Through the mutual efforts of…
Unifying web analytics across Molson Coors projects Read more