Automation is becoming an increasingly essential part of the daily world of e-commerce. It enables online stores to automate repetitive tasks, save time and money, and maximize profit. In this article, we’ll take a closer look at the main advantages and potential disadvantages of automation…
Automation in E-Commerce: Boosting Efficiency and Profitability Read more
Postman is a robust tool for developing and testing APIs (Application Programming Interface). It has become an integral part of the workflow of many developers around the world. In this article we want to focus on its main advantages and shortcomings, how you can use…
A data lake is a central repository that was basically designed to store any type of data. The data is often in raw format. It can be a video, image, document, graph, or anything you want to put into a database or store. When storing…
Data market means exactly what everyone imagines it to mean – a digitally accessible marketplace within a company where employees can “buy” the data they need for their work. So-called data marketplaces typically offer different types of data for different markets and from different sources…
In the constantly evolving world of digital analytics, Google Analytics plays a key role. It helps companies understand user behaviour and make data-driven decisions. Google Analytics 4 (GA4) and Google Analytics 360 (GA4 360) are two options from Google. Each is designed to suit specific…
DBT or data build tool is an open source software that has revolutionised the transformation in ETL (ELT) process when it comes to SQL. Originally, we had two main motivations: Orchestrating data models has historically been a more complex task than necessary. There are many…
These days, if you want your product to reach customers, it’s almost impossible to operate without paid advertising. Google Ads, as the largest advertising platform in the world, is a very important component for a lot of clients. Almost everyone on the internet uses Google…
Why venture into Facebook ads? Facebook, more specifically Meta, under which Instagram falls, is the easiest way to venture into the world of paid campaigns. There are a large number of users on this social network, in the millions, who may be your potential customers…
Data Restart 2023 did not disappoint us again, thanks to packed talks, great organisation of the whole event, excellent food and a super venue. The event took place, as usual, at the Dlabačov Cinema, just like the previous Restarts, and it is a very interesting…
A Customer Research Report is a great thing if you need to move your business forward. Does your data hide important information that you need to decipher? With data visualisation you can get a complete story or the information you need out of the numbers…