Google Ads
These days, if you want your product to reach customers, it’s almost impossible to operate without paid advertising. Google Ads, as …
Facebook Ads
Why venture into Facebook ads? Facebook, more specifically Meta, under which Instagram falls, is the easiest way to venture into …
BigQuery – Google Cloud Platform
BigQuery is one of the many tools that fall under the Google Cloud Platform and serves as a data warehouse. …
Google Cloud Functions
Cloud functions is a Functions-as-a-Service (FaaS). Simply put, you write a function and use a trigger to run it. Of …
Google Storage
Google Storage is a file hosting service. To simplify the picture, Google Storage provides businesses that need to primarily machine …
Google Partners Certification
At the beginning of 2022, Archetix was certified as Google Partners, thanks to our exceptional experience in measurement and data …
What are UTM parameters and what are they used for?
UTM parameters are custom tags that can be added to a URL. Adding these parameters won’t change the function of …
What are UTM parameters and what are they used for? Read more
Web speed – metrics and values
Frequently used metrics and their recommended values. First Paint (FP) First paint indicates the time when the browser depicted the …
Website speed – why does it matter?
We regularly encounter “I have a slow website” or “we need a new website, this one is already slow”. Although …
Automated testing of data layer implementation
We recently wrote about our colleague Marek Čech and Honza Kadleček talking about monitoring a data layer at MeasureCamp Brno. …