Reporting GA4 vs BigQuery is not equal. Why and what are the main reasons for it? This is a very common snag when discussing GA4 export reports is the remark, “But the data is different from the GA4 user interface”. Sometimes followed by a sentence…
Power BI is a visualisation tool from Microsoft. It is one of the most used tools for creating visualisation reports today. A big advantage is the affordability of the tool, as the desktop version of the application is available for free and the licence per…
In September 2021, the Chamber of Deputies approved an amendment to the Electronic Communications Act, which will come into force in January 2022. This brings the Czech legislature up to speed with the previously issued ePrivacy Directive, which is already in place in most EU…
Long-term management of Google Tag Manager (GTM) is a very good helper. It is a free tool from Google. It lets you manage and update analytics scripts, remarketing and conversion codes (collectively called tags) on websites without developers having to intervene directly in the code…
Setting Up and Long-Term Management of Google Tag Manager Read more
Business Intelligence (BI) is a great tool, but it is not necessary for everyone. Small companies do not need expensive BI tools, which they will not even have enough staff for, but there are more suitable and cheaper options for them. If such a small…
Make Quick and Effective Decisions Using Business Intelligence Read more
Self-service analytics arose from the need for non-technical employees within a company to use Business Intelligence. It therefore allows users across the organisation to access data and create insights without the intervention of a technical expert, external consultants or IT. We class self-service analytics as…
TikTok Pixel is an HTML code snippet that tracks user actions, behaviours and conversions on your website. It is added to your site via Google Tag Manager and uses data and cookies to track users and serve relevant ads on TikTok based on how they…
The Flat Zone application is a web-based aggregator of prices of apartments in new buildings (or development projects). The application also offers other sections such as a search engine, news tool and a data insight blog that focuses on all topics related to the real…
We at Archetix use the Slack tool constantly in our everyday work. It is a tool that improves the way we collaborate with people inside and outside our company. It does not matter whether our team members work from the office, from a train or…
When measuring (non-)consents on e-shops and websites we use a completely unique method to detect the exact number of visitors who gave full, partial or no consent. We call it Consent Rate and Decline Rate. Consent Rate counts the total number of full consents +…