For years, advertising meant Google, Meta and maybe a bit of Criteo, Reddit or TikTok. Then people started asking ChatGPT what to buy, which tool to choose and which supplier to trust. And since this summer, brands can be part of that answer: ChatGPT Ads…
In online marketing, you’ll find several specialisations, with each position targeting slightly different results. With that comes the knowledge of analytics. For an SEO consultant, the main metrics can be the visibility of your brand and your content, the results from organic traffic or domain…
Is offline dead these days? Most companies are moving more and more of their budgets online. Where will it end? Will we move completely online? Let’s take a look at how this topic connects with a brief from Real Simulator! PPC ads, social media, video…