The entire marketing and analytics market has been hit by news announcing the official end date for data processing in …
Google Universal Analytics (GA3) is ending, what to do now? Read more
Smartlook, as a currently rapidly growing Czech SaaS tool for analyzing user behaviour on websites and mobile applications, reached a …
If you’ve started the transition to GA4 this year, you may have found that some of the reporting features you …
Analytics and working with data have been a big topic in recent years, which is of course a good thing. …
Maturity models, which assess the maturity of practices and processes in various areas of human activity, have traditionally been part …
Evaluation and development of the company’s marketing maturity Read more
Google Optimize is part of the Google Marketing Platform, where it serves as a tool for simple A/B testing by …
Facebook Pixel is Facebook’s remarketing and conversion code. It allows you to collect data about users of your pages or apps …
Google Apps Script is a programming language and development environment running in Google Cloud. It allows you to easily extend …
There are several specializations in the field of online marketing, each focusing on different activities and goals. For PPC campaigns, …
What an SEO specialist should know about analytics Read more
As part of MeasureCamp 2018 in Brno, we organized a workshop called Marketing Meter – an indicator of the company’s marketing …
