You have only one week for the final check of all your systems before the main wave of Christmas shopping, which arrives between 10 and 20 December. If your campaigns do not run properly, conversion tracking fails or your website goes down under the load…
Master the Christmas Season Like a Pro: Free Checklist Read more
Investments in Christmas campaigns can easily swallow hundreds of thousands to millions of crowns. What if, once the season is over, it turns out that half the budget went into campaigns that brought almost no results? Without a clear overview of what works and what…
Reporting in Looker Studio: How to Keep Your Christmas Campaign Results Under Control Read more
The Christmas season is harvest time for e-shops. During last Christmas, Czech e-shops took roughly CZK 70 billion, and this year revenues are expected to grow by a further 5 to 10 % year on year. Will you manage to get the maximum insight out…
How to Set Up GA4 Correctly for the Christmas Season (Before It’s Too Late) Read more
Are you preparing discounts and advertising campaigns for Black Friday? Great. But do you know how many potential customers will slip away just before completing a purchase? Conversion rate optimisation (CRO) is no add-on, it is the foundation that decides whether you get hundreds of…
Black Friday Without Lost Data: Squeeze the Most Out of Your Traffic Read more
Black Friday is approaching, and with it the pressure for results, inboxes overflowing with urgent tasks and nervousness about whether everything will turn out as it should. Analytics before Black Friday, however, can save you a lot of stress, money and sleepless nights. Preparing for…
Avoid Chaos: The Benefits of Analytics Before Black Friday Read more
Is Black Friday, Christmas or another period when you expect a surge in sales approaching? Do you have campaigns ready with attractive discounts and creatives? But do you also have quality data that will let your campaigns work effectively? Modern PPC campaigns built on machine…
Preparing PPC Analytics for the Main Season, or Why Modern Campaigns Need Quality Data Read more
Christmas campaign investments come to CZK 2 million. Facebook reports 500 conversions, Google Analytics shows 350 and the e-shop records 420 actual orders. Which number do you believe? And which channel brought the most valuable customers? Dozens of companies face this situation every year, launching…
Your Christmas Campaigns Will Make No Sense Without a Measurement Strategy Read more
Imagine you are the captain of a ship and a storm is approaching. You have two options – rely on old navigation that occasionally drops out, or invest in a reliable system that will guide you safely through even the worst weather. For e-commerce, the…
Server-Side Tracking: Why It Matters Especially in Q4 Read more
Black Friday, Cyber Monday and Christmas are approaching, and with them the biggest sales opportunities of the year. You have your campaigns ready, budgets approved, discounts set. But how will you evaluate what really works? Are you making decisions based on accurate data, or just…
The Importance of the Data Layer Before Launching Campaigns for Big Events Read more
If you want your business to succeed in the digital world, you need to track where the visitors to your website come from, what they do on it and whether they buy. For every such piece of information and every tool you use, you need…
What Is Google Tag Manager, How to Set It Up and How Does It Work? Read more