Black Friday is not only one of the biggest shopping events of the year, kicking off the holiday season, but also a fantastic opportunity to leverage web analytics to its fullest potential. How can you maximize the value of Black Friday through data and precise…
Web Analytics: Black Friday and How to Maximize This Phenomenon Read more
Competition in the business world is currently unforgiving. So, what needs to be done? It’s crucial to understand customer behavior and adjust company strategies to reflect customers’ needs and expectations. One of the most important tools for this understanding is customer journey analysis. Customer journey…
Customer Journey Analysis: Understand Your Users’ Behavior Read more
Data Restart 2024, held on 24 October 2024, as is traditional, thrilled us and moved us up another level. Marek and Veronika attended on behalf of our team. First of all we must highlight that the conference was truly beneficial, with as many as twelve…
Archetix at Data Restart 2024: Inspiration and New Trends in Analytics Read more
In today’s world, it’s crucial for businesses not only to collect data, but also to quickly analyze and use the data for immediate decisions. Real-time analytics is becoming an integral part of strategies for companies looking to leverage data as a competitive advantage and respond…
Real-time Analytics: Support Your Decisions with Data Read more
Analytics Pioneers Summit is a conference organised for the first time by the Analytics Pioneers group. They are an educational and interest group for analysts from all over Europe and above all from German-speaking countries. Under the baton of the analytics studio Mohr & Stade…
The tenth edition of the MeasureCamp Prague 2024 conference definitely did not disappoint us. Archetix went too, but this time as partners! It is great that we can support such a wonderful event, which has such a big impact not only on the web and…
Our Impressions of the MeasureCamp Prague 2024 Conference Read more
Currently, in the realm of analytics and campaign evaluation, and generally in marketing costs, user behavior analysis is frequently discussed. Such analysis is increasingly becoming the key to a successful online business, whether it’s an e-shop or a blog. UBA implementation can be done in…
How User Behavior Analysis Can Help Grow Your E-Shop Read more
In our previous article we introduced what the Measurement Protocol (MP) actually is, what its pros and cons are and how it can be used, including specific examples. Now let's look at how an MP setup is actually done. Before you start setting up the…
Zaslat.cz, a price comparison engine for shipping services, has been on the market since 2014. It was already a successful startup at the beginning of its business due to the integration of GLS, Geis and Toptrans, which are some of the most used shipping companies…
Case study: how Zaslat.cz is transforming logistics Read more
Artificial intelligence (AI) and machine learning (machine learning ML) are gradually transforming the way companies look at data and decision-making processes. These innovative technologies not only enable a better understanding of customer behaviour, but also provide accurate and predictive analytics for better strategic decisions. Web…
More efficient decision making and predictive analytics through AI Read more