Smartlook published (17.9. 2020) without any major launch the possibility to use REST API for downloading data from Smartlook. This takes the possibility of using the tool to the next level, where the data is no longer only in the tool but part of it…
We often talk today about “data-driven business/project/marketing management”, how “we are data-driven” or that “we make decisions based on data”. But to do all this, you need the very data that is necessary to get. As many experts and studies have shown, the most valuable…
What does a meaningful measurement strategy include? Read more
Another year has come and gone and we are here once again to recall the main milestones in the development of Archetix. A lot has happened in 2023, and my colleagues and I would like to share with you these insights, news, changes and the…
Predictive data analysis has become an integral part of web and data analytics. This innovative method of analysis relies on processing historical data and creating models that predict future trends, user behavior, and outcomes based on this information. Web and data analytics are becoming increasingly…
Predictive Data Analysis: The Courage to Predict the Future Based on Numbers Read more
Shoptet is the market leader in e-shop solutions in the Czech and Slovak markets. Thanks to its simple and intuitive interface, it has won up to one third of all online stores. It is one of the largest Czech SaaS products, and we had the…
Treasure in the Data: Shoptet’s Journey to Analytics Maturity Read more
The most common problem in Google Ads that seriously affects the performance of dynamic remarketing and Smart campaigns. Due to the legislative adjustment of cookies, and the associated need to adjust and revise the measurement of web analytics on the website, we come to a…
In this article you will find the materials for the talk Analytics F*ckups and How to Avoid Them by our director and head of the analytics department Marek Čech from the Czech Online Expo 2024 conference. In his talk Marek shared links to supplementary materials…
In online marketing, you’ll find several specialisations, with each position targeting slightly different results. With that comes the knowledge of analytics. For an SEO consultant, the main metrics can be the visibility of your brand and your content, the results from organic traffic or domain…
Last year (2023), thanks to the cooperation of Archetix, Measure Design and Shoptet we managed to prepare a basic form of measurement into GA4 using gtag, which you can already switch on in the Shoptet administration under Connections > Google. So there is no need…
Business Intelligence (or BI) is a way to turn data as raw material into useful information. BI relies on a set of proven processes, tools, skills and roles that easily work together to extract (sometimes also mine) valuable information. BI solves how to put existing…