We attended another MeasureCamp, this time in Vienna. We are bringing back to the Czech Republic new methods, great inspiration and important contacts, and we would like to share them with you. MeasureCamp Vienna ran smoothly, like every previous MC we have been to. As…
Raw data is a very common topic these days. Google Analytics 4 is Google's new analytics tool, and with it came a new data model. The new data model brought the possibility to take all the data and export it to BigQuery, which is part…
In the first part of the article on Google Signals, we described in detail which services within Google Analytics this feature enables. To recap – it allows owners of websites and apps to monitor user activity across different devices. The service connects information about user…
Data quality was for a long time a very popular topic for large companies, just like probably every area concerning data. With the arrival of tools and technologies that made working with data accessible even to much smaller players without huge data engineering or data…
Google Signals is a service within Google Analytics 4 which, once switched on, allows the property owner to monitor the activity of app users and website visitors and to match together information about the activities of one user across their different devices, such as a…
So much happened in 2022 that it was nice to write it down in the annual report. We would therefore like to present to you the main milestones that have happened in that short period of 365 days and that have changed the way the…
In cooperation with Marketingová Plzeň, Marek Čech opened a webinar on 16 August 2023 at 18:00 on the topic of news and tips in Google Analytics 4 (GA4). Marek focused on the new ways of using GA4 and on experience with using it, and presented…
GA4 Video Webinar: Tips and News After Months in Live Operation Read more
Reporting GA4 vs BigQuery is not equal. Why and what are the main reasons for it? This is a very common snag when discussing GA4 export reports is the remark, “But the data is different from the GA4 user interface”. Sometimes followed by a sentence…
In September 2021, the Chamber of Deputies approved an amendment to the Electronic Communications Act, which will come into force in January 2022. This brings the Czech legislature up to speed with the previously issued ePrivacy Directive, which is already in place in most EU…
Long-term management of Google Tag Manager (GTM) is a very good helper. It is a free tool from Google. It lets you manage and update analytics scripts, remarketing and conversion codes (collectively called tags) on websites without developers having to intervene directly in the code…
Setting Up and Long-Term Management of Google Tag Manager Read more