Fireflies.ai is an advanced tool that automates the recording, transcription and analysis of meetings. Its aim is to simplify meeting management and thus increase the efficiency of teams and individuals. In this article we look at its key features, advantages, pricing plans and how it…
Fireflies.ai: A Revolution in Automating Meeting Recording and Analysis Read more
Black Friday is not only one of the biggest shopping events of the year, kicking off the holiday season, but also a fantastic opportunity to leverage web analytics to its fullest potential. How can you maximize the value of Black Friday through data and precise…
Web Analytics: Black Friday and How to Maximize This Phenomenon Read more
In today’s world, it’s crucial for businesses not only to collect data, but also to quickly analyze and use the data for immediate decisions. Real-time analytics is becoming an integral part of strategies for companies looking to leverage data as a competitive advantage and respond…
Real-time Analytics: Support Your Decisions with Data Read more
Google Analytics 4 is a crucial tool for tracking and analyzing traffic on your website or online store. One key feature is the ability to exclude internal traffic, which prevents skewed data from internal users like developers or staff. Here’s a simplified guide on excluding…
Simplified Guide to Excluding Internal Traffic in GA4 Read more
Automation is becoming an increasingly essential part of the daily world of e-commerce. It enables online stores to automate repetitive tasks, save time and money, and maximize profit. In this article, we’ll take a closer look at the main advantages and potential disadvantages of automation…
Automation in E-Commerce: Boosting Efficiency and Profitability Read more
Google Vertex AI Search for Retail is a comprehensive solution for e-commerce platforms that uses the latest artificial intelligence (AI) and machine learning technology to deliver highly personalised search results and product recommendations. The technology is designed to improve the customer experience, increase conversion rates…
Google Vertex AI Search for Retail: Personalised Search and Recommendations Read more
ChatGPT, or Chat Generative Pre-trained Transformer, is an artificial intelligence developed by OpenAI. It uses an advanced language processing model called GPT. We started using ChatGPT at Archetix at the beginning of 2023. It helps us in different situations and problems. And since our team…
Filip Jašek is a great enthusiast not only in Artificial Intelligence, but also in technological innovations and development. Besides neural networks, he enjoys climbing, nature and cooking. He started in nvias as a lecturer and mentor in several workshops (e.g. Minecraft). Gradually he started creating…
Interview with Filip Jasek – AI Discovery Show and Artificial Intelligence (AI) Read more
Artificial intelligence (AI) and machine learning (machine learning ML) are gradually transforming the way companies look at data and decision-making processes. These innovative technologies not only enable a better understanding of customer behaviour, but also provide accurate and predictive analytics for better strategic decisions. Web…
More efficient decision making and predictive analytics through AI Read more
It is no news that artificial intelligence (AI) is becoming an increasingly important tool in many areas, and web analytics is no exception. AI has the potential to make the processes of data collection, analysis and reporting more efficient and better, and so to bring…
Using Artificial Intelligence (AI) in Web Analytics Read more