Companies that start working with data systematically usually run into the same question sooner or later: Should we hire an in-house analyst, or work with an external analytics team? From our experience, though, this is not an either–or decision. The best results come from companies…
Internal Analyst vs. External Team: Why the Best Results Come from Combining Both Read more
Currently, in the realm of analytics and campaign evaluation, and generally in marketing costs, user behavior analysis is frequently discussed. Such analysis is increasingly becoming the key to a successful online business, whether it’s an e-shop or a blog. UBA implementation can be done in…
How User Behavior Analysis Can Help Grow Your E-Shop Read more
UTM parameters are custom tags that can be added to a URL. Adding these parameters won’t change the function of the link, but they will give you a lot of useful data that can be used to analyze where your customers are coming from. All…
What are UTM parameters and what are they used for? Read more