Kvalitní fotky is a Czech family-owned company from Pelhřimov that has been living photography for more than 20 years. They started with traditional film processing, later moved into digital photography, and today they are one of the top players in the photo products industry. Every…
Kvalitní fotky: How We Built Analytics and Delivered Data for Email Automation Read more
The Management of Information Technologies of the City of Pilsen (SITMP) manages a large ecosystem of public administration websites and online citizen services. Each website serves a different purpose and has its own specific functionality. The goal of the cooperation was to build a unified…
Companies that start working with data systematically usually run into the same question sooner or later: Should we hire an in-house analyst, or work with an external analytics team? From our experience, though, this is not an either–or decision. The best results come from companies…
Internal Analyst vs. External Team: Why the Best Results Come from Combining Both Read more
Perhaps you have a website or an e-shop. Perhaps you invest money in advertising, social networks or content. But do you really know what is happening on your website? How many people visit it, where they come from, what interests them and why in the…
On 19 August 2025 Microsoft Clarity announced a major novelty: integration with Google Consent Mode. This novelty was supposed to launch as early as mid-September. Thanks to it, Clarity can read and respect on its own the user consents that you set up through the…
Microsoft Clarity Has Started to Require Consent from Your Cookie Banner Read more
Super zoo is one of the largest pet supplies retailers in Central Europe. In the Czech Republic and Slovakia, it runs hundreds of brick-and-mortar stores as well as a successful e-shop, which has become an important part of its business in recent years. The company…
Super zoo – How We Tamed Data for International Expansion Read more
“Because of the large number of competitors, with potential customers comparing several websites, up to 88% of users do not return to a website after a bad UX experience – investing in understanding visitor behaviour is therefore critical” – source In today’s digital age, understanding…
Microsoft Clarity: In-Depth Analysis of User Behaviour on Your Website Read more