We often talk today about “data-driven business/project/marketing management”, how “we are data-driven” or that “we make decisions based on data”. But to do all this, you need the very data that is necessary to get. As many experts and studies have shown, the most valuable…
What does a meaningful measurement strategy include? Read more
Google Tag Manager for your business can be a big change for the better for your business. The number of marketing, tools, systems and advertising networks has increased significantly in recent years. Along with them, there is an increasing amount of code, called tags. Which…
Why is Google Tag Manager important for your business? Read more
UTM parameters are custom tags that can be added to a URL. Adding these parameters won’t change the function of the link, but they will give you a lot of useful data that can be used to analyze where your customers are coming from. All…
What are UTM parameters and what are they used for? Read more