Your e-shop works, orders keep coming in, customers pay. And yet you feel that every new feature takes longer than before, the website keeps slowing down and your developers are afraid to deploy. Most e-shops only deal with a redesign when it is too late…
E-shop Technical Debt: Why an Old Website Is Not the Worst Part Read more
Kvalitní fotky is a Czech family-owned company from Pelhřimov that has been living photography for more than 20 years. They started with traditional film processing, later moved into digital photography, and today they are one of the top players in the photo products industry. Every…
Kvalitní fotky: How We Built Analytics and Delivered Data for Email Automation Read more
The Management of Information Technologies of the City of Pilsen (SITMP) manages a large ecosystem of public administration websites and online citizen services. Each website serves a different purpose and has its own specific functionality. The goal of the cooperation was to build a unified…
Companies that start working with data systematically usually run into the same question sooner or later: Should we hire an in-house analyst, or work with an external analytics team? From our experience, though, this is not an either–or decision. The best results come from companies…
Internal Analyst vs. External Team: Why the Best Results Come from Combining Both Read more
Super zoo is one of the largest pet supplies retailers in Central Europe. In the Czech Republic and Slovakia, it runs hundreds of brick-and-mortar stores as well as a successful e-shop, which has become an important part of its business in recent years. The company…
Super zoo – How We Tamed Data for International Expansion Read more
“Because of the large number of competitors, with potential customers comparing several websites, up to 88% of users do not return to a website after a bad UX experience – investing in understanding visitor behaviour is therefore critical” – source In today’s digital age, understanding…
Microsoft Clarity: In-Depth Analysis of User Behaviour on Your Website Read more
Family-owned company Ořechy a sušené plody s.r.o., with more than thirty years of experience in the Czech market, operates under the brand Ochutnej Ořech. The company specializes in the production and distribution of high-quality nuts, dried fruits, seeds, and healthy food products, as well as…
From Redesign to Data Revolution: The Success of Ochutnej Ořech Read more
Black Friday is not only one of the biggest shopping events of the year, kicking off the holiday season, but also a fantastic opportunity to leverage web analytics to its fullest potential. How can you maximize the value of Black Friday through data and precise…
Web Analytics: Black Friday and How to Maximize This Phenomenon Read more
Competition in the business world is currently unforgiving. So, what needs to be done? It’s crucial to understand customer behavior and adjust company strategies to reflect customers’ needs and expectations. One of the most important tools for this understanding is customer journey analysis. Customer journey…
Customer Journey Analysis: Understand Your Users’ Behavior Read more
In today’s world, it’s crucial for businesses not only to collect data, but also to quickly analyze and use the data for immediate decisions. Real-time analytics is becoming an integral part of strategies for companies looking to leverage data as a competitive advantage and respond…
Real-time Analytics: Support Your Decisions with Data Read more