Are you preparing discounts and advertising campaigns for Black Friday? Great. But do you know how many potential customers will slip away just before completing a purchase? Conversion rate optimisation (CRO) is no add-on, it is the foundation that decides whether you get hundreds of…
Black Friday Without Lost Data: Squeeze the Most Out of Your Traffic Read more
Black Friday is approaching, and with it the pressure for results, inboxes overflowing with urgent tasks and nervousness about whether everything will turn out as it should. Analytics before Black Friday, however, can save you a lot of stress, money and sleepless nights. Preparing for…
Avoid Chaos: The Benefits of Analytics Before Black Friday Read more
Is Black Friday, Christmas or another period when you expect a surge in sales approaching? Do you have campaigns ready with attractive discounts and creatives? But do you also have quality data that will let your campaigns work effectively? Modern PPC campaigns built on machine…
Preparing PPC Analytics for the Main Season, or Why Modern Campaigns Need Quality Data Read more
Christmas campaign investments come to CZK 2 million. Facebook reports 500 conversions, Google Analytics shows 350 and the e-shop records 420 actual orders. Which number do you believe? And which channel brought the most valuable customers? Dozens of companies face this situation every year, launching…
Your Christmas Campaigns Will Make No Sense Without a Measurement Strategy Read more
Imagine you are the captain of a ship and a storm is approaching. You have two options – rely on old navigation that occasionally drops out, or invest in a reliable system that will guide you safely through even the worst weather. For e-commerce, the…
Server-Side Tracking: Why It Matters Especially in Q4 Read more
If you want your business to succeed in the digital world, you need to track where the visitors to your website come from, what they do on it and whether they buy. For every such piece of information and every tool you use, you need…
What Is Google Tag Manager, How to Set It Up and How Does It Work? Read more
In digital marketing, accurately measuring campaign effectiveness is the foundation of success. But how do you tell whether a visitor came from an organic Facebook post, a paid ad or a newsletter? The answer is UTM parameters. In this article we explain in plain language…
What Are UTM Parameters and What Are They Good For? Read more
You may have heard the term “data-driven company”. In short, it is a company that is run by data and gives it the proper role in its decision-making processes. That does not mean you have to be a fanatic about numbers and decide only by…
6 Tips for Working Effectively with Data in Your Company and Not Being Afraid of It Read more
In digital marketing today, it is no longer enough just to generate high turnover. What is essential is that every crown put into advertising genuinely increases your profit. And that is exactly why companies increasingly use so-called value based bidding (VBB) in Google Ads. It…
Data is no longer just boring numbers in spreadsheets – it is valuable information that can decide the success of your company. In the past, data analysis was the domain of large companies with their own experts. Today it is a necessity for companies of…