Black Friday is not only one of the biggest shopping events of the year, kicking off the holiday season, but also a fantastic opportunity to leverage web analytics to its fullest potential. How can you maximize the value of Black Friday through data and precise…
Web Analytics: Black Friday and How to Maximize This Phenomenon Read more
In today’s world, it’s crucial for businesses not only to collect data, but also to quickly analyze and use the data for immediate decisions. Real-time analytics is becoming an integral part of strategies for companies looking to leverage data as a competitive advantage and respond…
Real-time Analytics: Support Your Decisions with Data Read more
Zaslat.cz, a price comparison engine for shipping services, has been on the market since 2014. It was already a successful startup at the beginning of its business due to the integration of GLS, Geis and Toptrans, which are some of the most used shipping companies…
Case study: how Zaslat.cz is transforming logistics Read more
Artificial intelligence (AI) and machine learning (machine learning ML) are gradually transforming the way companies look at data and decision-making processes. These innovative technologies not only enable a better understanding of customer behaviour, but also provide accurate and predictive analytics for better strategic decisions. Web…
More efficient decision making and predictive analytics through AI Read more
A data lake is a central repository that was basically designed to store any type of data. The data is often in raw format. It can be a video, image, document, graph, or anything you want to put into a database or store. When storing…
Predictive data analysis has become an integral part of web and data analytics. This innovative method of analysis relies on processing historical data and creating models that predict future trends, user behavior, and outcomes based on this information. Web and data analytics are becoming increasingly…
Predictive Data Analysis: The Courage to Predict the Future Based on Numbers Read more
Data market means exactly what everyone imagines it to mean – a digitally accessible marketplace within a company where employees can “buy” the data they need for their work. So-called data marketplaces typically offer different types of data for different markets and from different sources…
DBT or data build tool is an open source software that has revolutionised the transformation in ETL (ELT) process when it comes to SQL. Originally, we had two main motivations: Orchestrating data models has historically been a more complex task than necessary. There are many…
Business Intelligence (or BI) is a way to turn data as raw material into useful information. BI relies on a set of proven processes, tools, skills and roles that easily work together to extract (sometimes also mine) valuable information. BI solves how to put existing…
Data quality was for a long time a very popular topic for large companies, just like probably every area concerning data. With the arrival of tools and technologies that made working with data accessible even to much smaller players without huge data engineering or data…