Since according to the new regulation, from January 2022, every website must meet stricter criteria Cookies → Cookie bar with the option to select specific consents (Necessary, Analytics, Performance, Marketing,…); Cookiebot is one of the tools that make this option available. When set up correctly…
TikTok Pixel is an HTML code snippet that tracks user actions, behaviours and conversions on your website. It is added to your site via Google Tag Manager and uses data and cookies to track users and serve relevant ads on TikTok based on how they…
When measuring (non-)consents on e-shops and websites we use a completely unique method to detect the exact number of visitors who gave full, partial or no consent. We call it Consent Rate and Decline Rate. Consent Rate counts the total number of full consents +…
TikTok Pixel is a snippet of HTML code that helps advertisers measure advertising effectively by tracking the actions, behaviour and conversions of users on their websites. For marketers, the data that TikTok Pixel provides is essential for a better understanding of how visitors interact with…
Frequently used metrics and their recommended values. First paint indicates the time when the browser depicted the first color on the screen. This refers to a non-default background colour, not to a default background colour. For better understanding, we can consider the first paint as…
The most common tool for marketing and web analysis today is undoubtedly Google Analytics. But this tool is far from the only one you can use to analyse your website. For example, comparative analysis of server logs could be used as an extension. A server…
Server log analysis or how to get valuable information about a website Read more
We regularly encounter “I have a slow website” or “we need a new website, this one is already slow”. Although undoubtedly, everything is accelerating these days, and not just websites. We must realize what we are actually dealing with. There are several reasons for this…