Annual Report 2020

Message from the Management

Let us look at what happened in 2020 at Archetix, what new collaborations we started and how we are doing at fulfilling our own vision.

Marek Čech

“In 2020 we managed to expand the team with a new person, the analyst Kristýna, who works on our clients’ key data pipelines. We strengthened cooperation with our important clients such as Outdoor Concept, zaslat.cz and Saint Gobain.

Strengthening relationships with partners, which include Smartlook, Keboola and Analytixer, was also essential for us. At the same time, despite the pitfalls of the epidemic, we were able to offer a full internship to Bára, a student of the Secondary Technical School of Electrical Engineering in Pilsen who is preparing for a future career in marketing.

I am very glad that together with my partners I can run such an innovative company, which works on the basis of friendly relationships, openness and a passion for technology. In 2020 the company celebrated two years of its existence, and it is incredible how far it has come in that time.”

Michal Pich

The year 2020 was very demanding for every one of us. The epidemic, which has no equal in recent history, stopped many things and also accelerated many others. Of these, for us positive elements, with people we had always met in person it was no longer a problem to call online, and the digital transformation of companies picked up speed.

As for the forced home office, fortunately our company has wanted from the start to allow everyone to work at any time and from anywhere. Thanks to this way of thinking, the necessary home office was not such a burden for us.

Jiří Viták

The year 2021 brought above all growth in technological development. We managed to get into the position of specialists and experts in our field, not only towards clients but also among the professional public. At the same time we did very well at fulfilling our vision and plan.

From marketing projects we managed to move on to more diverse and at the same time more demanding projects, which we enjoy and which motivate us to develop further. Last but not least, I feel a big shift inside the team, not only because we managed to enrich the team with great people, but I also sense the strong motivation and desire of the whole team to keep learning and growing.

Research and Development Activities

Throughout the year we worked on developing internal processes, with the main goal of building a stable company with a clear vision. We succeeded at the end of the year, and we stepped into the new decade of the 21st century with a clearly defined direction.

To keep pace and stay competitive in the market, we invested our resources in internal development of technologies and products. In 2020 it was almost 10% of all time. During the year we managed to complete dozens of projects that explored new technologies or innovated our products.

The outputs of such projects were workflows, automated tools, add-ons and templates that make the everyday work of our employees easier. Our main activity is still primarily web analytics, which underwent many changes in 2020 (e.g. the release of GA4, server-side tagging, ITP on the browsers’ side). Every day our employees come up with new procedures and solve challenges that nobody had solved before. Without constant innovation and following trends we could not exist and offer 100% service to our customers.

At the end of the year we devoted a lot of energy to a full adoption of Google Cloud, where we are now able to offer comprehensive data services to our clients. At the same time we are able to quickly prototype key automations and tools thanks to Google Apps Script or Firebase.

We actively take part in educational events, create education and development plans for our employees, and besides technical skills we also absorb soft ones such as Design Thinking.

Fulfilling the Sustainable Development Goals

As part of our activities we also commit to the Sustainable Development Goals. We are not a company with thousands of employees or one with a huge impact on its surroundings, but we still consider it important to give society our maximum attention.

In 2020 we managed to run the Evening School of Marketing, which helped participants gain insight into marketing and web analytics and allowed them to acquire knowledge key for their future work. The event was free for participants. We thus offered accessible education to people in Pilsen and the surrounding area.

In October we then repeated a similar activity at the autumn educational conference of the student organisation AIESEC, with which we have long cooperated and whose members and leadership we develop in marketing. The cooperation also continues with the Faculty of Economics of the University of West Bohemia in Pilsen, where we got involved in an unconventional project focused on developing entrepreneurship, Amazing Business School.

We are also very pleased with the cooperation with the organisation nvias, which focuses on developing STEM skills, creativity and an entrepreneurial spirit in primary school pupils, with the aim of turning them into young creators of our future. It works with cutting-edge technologies such as artificial intelligence and machine learning. We are a proud partner of this organisation and during the year we took part in several events with it.

One of them was Startup Weekend, which lets several teams go through an intensive and innovative weekend in the start-up spirit. At this event we donated the main prize, a marketing acceleration for the winning project. During the summer we took part in a children’s camp, where robots and Design Thinking techniques were used to develop the creative and technical skills of the young participants. During the year we also took part as practitioners in workshops of the Naše firmy (Our Companies) projects and in innovative Minecraft workshops.