The company Saint Gobain needed to unify web analytics and measurement across dozens of websites containing building material calculators, e-shops and content and educational websites for individual brands and divisions – Weber, Isover and Rigips. They were looking for a solution that would allow them…
Case study: Saint Gobain explored success in Digital Marketing Read more
This case study reveals our cooperation with Pivovary Staropramen, s. r. o. It shows that even branded websites deserve web analytics, and represents our approach to this matter. Tomáš Šebesta, Media & Digital Manager, speaks for Pivovary Staropramen (Molson Coors). Through the mutual efforts of…
Unifying web analytics across Molson Coors projects Read more
How does a customer navigate through my website? How effective are my advertising campaigns? Is the customer proceeding with the purchasing process correctly and without problems? How do I customize my website to boost sales? All of these, and much more, are questions that web…
Our company too respects the measures issued by the Czech government on 14 March 2020 to prevent the further spread of the COVID-19 coronavirus. We are still operating at 100%, but for our safety we have moved our activities from the office to our homes…
In these critical times we call on all of us to respect the orders and recommendations of the Czech government and public health authorities. Let’s wear face masks. Please. By wearing masks you help both yourself and those around you. Thanks.
Unfortunately even less pleasant data needs to be visualised, and so we follow up on our previous article Visualisation of the Development of COVID-19 in Czechia in Power BI. In the article you will find a visualisation based on Czech Statistical Office data on causes…
Visualisation: Flu as a Cause of Death in the Czech Republic 2000–2018 Read more
Data should tell stories, and sometimes unfortunately sad ones too. This overview shows the development of positive tests for the new COVID-19 virus in Czechia. Follow more about the volunteer initiative currently under way around COVID19cz at https://www.facebook.com/groups/covid19cz/, where data analysts, programmers and other technical…
Visualisation: Covid-19 Development in Czechia (Power BI) Read more
Given the current state of emergency, we at Archetix have also freed up some capacity and are trying to help where it is needed most. We realise that there are many schools and companies that were caught by surprise by the sudden restriction of in-person…
Tips for Using G Suite and Google Classroom for Remote Teaching Read more
Opening a successful café does not mean just renting a space and ordering chairs. If you want to attract your first customers, then besides a good idea you also need a bit of marketing. In this short but valuable post, written by Petra and David…
Culture has been a very hot topic in recent days, above all the scramble for the post of minister of culture. This year we too decided to get involved in this essential part of human existence. But do not be misled: our involvement was not…