Analytics and working with data have been a big topic in recent years, which is of course a good thing. Measuring and evaluating data is more or less there for anyone who has a business tied to an online environment. Both an owner of a…
Maturity models, which assess the maturity of practices and processes in various areas of human activity, have traditionally been part of working procedures. We at Archetix have not been left out and for internal purposes we work with a maturity model that mainly evaluates the…
Evaluation and development of the company’s marketing maturity Read more
Google Optimize is part of the Google Marketing Platform, where it serves as a tool for simple A/B testing by adjusting the page after loading or redirecting. It can also manage the personalization of page content for specific groups of users. Think of A/B tests…
Facebook Pixel is Facebook’s remarketing and conversion code. It allows you to collect data about users of your pages or apps and create remarketing audiences based on it. You can evaluate the conversion rates of your campaigns through events. Some events can be set up…
Google Apps Script is a programming language and development environment running in Google Cloud. It allows you to easily extend Google services such as Gmail, Docs, Drive, create Chrome extensions, develop data connectors for Google Data Studio or create standalone web applications. If your business…
There are several specializations in the field of online marketing, each focusing on different activities and goals. For PPC campaigns, it’s all about performance for money well spent, for SEO it can be visibility and support for long-tail queries, for email marketing it’s customer care…
What an SEO specialist should know about analytics Read more
As part of MeasureCamp 2018 in Brno, we organized a workshop called Marketing Meter – an indicator of the company’s marketing maturity, led by our principal analyst Marek Čech. The idea for this workshop comes from the experience we have, like most marketing consultants and…
A conscious marketer or web analyst should also think about the qualitative side of web analytics and not just the quantitative (Google Analytics, Adobe Analytics, Matomo). At Archetix, we use a set of tools that only when used synergistically will deliver the expected results and…
Google Analytics is the industry benchmark for web analytics, used by more than 95 percent of web projects. Google Analytics allows you to measure your website traffic and display it in clear reports. Its history dates back to 2006 when Google bought the company Urchin…
In October 2020, Google introduced the latest upgrade to its Google Analytics analytics tool, Google Analytics 4 (also GA4, GA4 property). This new version of the analytics tool completely changes the way we look at web analytics – all analytics in Google Analytics 4 is…