You may be wondering why the analytics studio Archetix is teaming up with Prvákoviny ZČU, the conference for students starting their first year at the University of West Bohemia. It is quite simple. Prvákoviny ZČU is an event run this year, for the tenth time…
Archetix Supports the Freshers’ Events at the University of West Bohemia Read more
The story of how we said goodbye to all the Trellos, Teamworks, BaseCamps and Asanas and are now cruising along on the nice Czech Caflou! You could almost say that not only in grocery shopping, but also in choosing technologies and platforms, you can buy…
As you may have read on the Czech internet, Seznam came out in April 2017 with a novelty in the form of Seznam Webmaster. This platform, or interface if you like, can be compared to what Google Search Console offers. Its main function at the…
How to Get Data from Seznam Webmaster into a Google Document Read more
Given our profile as an analytics studio, conferences like MeasureCamp or Data Restart are a must for us, and so even in our busy schedule we do our utmost to be at them. Read what caught our attention and how the whole MeasureCamp went. Based…
Whether you are in the B2C market, where you communicate with consumers, or in the B2B market, where you speak directly to your business partners, or in the labour market, where you apply HR marketing practices, the foundation is always the same: you need a…
A marketing meeting of a creative team without data is just an argument exercise, with one claim trumping another. Everybody has an opinion. Until the team sees meaningful data, it will not experiment in a targeted way and measure the results, and everything is pointless…
Is offline dead these days? Most companies are moving more and more of their budgets online. Where will it end? Will we move completely online? Let’s take a look at how this topic connects with a brief from Real Simulator! PPC ads, social media, video…
We Are Not Afraid of Offline: Real Simulator Case Study Read more
In cooperation with Collabim, the most widely used SEO tool in the Czech Republic, we have prepared a free Google Data Studio report template for everyone interested in the options for reporting online marketing channels (Google Ads, Sklik and the impact of SEO) in the…
Google Data Studio Report for Evaluating the Effectiveness of Marketing Channels Read more
An evergreen topic of many analytics and marketing blogs. A case study for the drawer or a really useful thing? What do Archetix say? It can be done, BUT without the user’s consent to share their location from the browser it is useless. In the…
In this post we look at the STDC framework (See-Think-Do-Care) and how to use it to plan the marketing strategy of your project and company. We answer the questions: How do you start with the STDC framework? How do you work with the STDC framework…
Plan a Marketing Strategy with the STDC Framework (See-Think-Do-Care) Read more