Measuring app usage, as absurd as it may sound, has always been a tricky business. Memorists may remember the original Google Analytics SDK that bending Google Analytics for mobile apps had and whose support ended in 2019. Things have changed a lot and now developers…
We have been taking care of Outdoor Concept’s analytics since 2019. As part of the Outdoor Concept group, we have now (07/2021) completed the implementation of measurement for two new Czech e-shops for the Hannah, Rafiki brands and one international one – for the KEEN…
The Czech family company nanoSPACE was the first manufacturer in the world in the field of anti-mite coatings, blankets and pillows with a nanofiber membrane.During the coronavirus epidemic in 2020, nanoSPACE used its long-term knowledge in the field of nanofiber materials and started the production…
Retail API is a suite of solutions from Google that helps you implement personalized search and product recommendations enhanced by machine learning into your e-commerce or mobile app. The tools work on the basis of state-of-the-art machine learning models and can thus be an interesting…
The year 2021 meant a lot to us. We have experienced many difficult situations in terms of health and society as a whole, but also many work challenges and joys. Join us to see how 2021 was for Archetix, what collaborations we managed to establish…
The entire marketing and analytics market has been hit by news announcing the official end date for data processing in Google Analytics 3, known mainly as Universal Analytics. Some were positively affected by this news, some negatively and some may have been terrified. For that…
Google Universal Analytics (GA3) is ending, what to do now? Read more
In the early hours of 24 February 2022 Russia’s invasion of Ukraine began. Our whole team cares about this conflict and we call on everyone to think twice about their reactions on social networks in light of current events. The photos, videos and texts that…
Let’s Support Ukraine Through Our Behaviour in the Digital World Read more
RFM analysis is a simple tool that helps us divide customers into groups according to their buying behaviour. We do this so that we can work differently with these groups in our marketing communications. RFM analysis, or RFM segmentation, is one of the relatively basic…
Smartlook, as a currently rapidly growing Czech SaaS tool for analyzing user behaviour on websites and mobile applications, reached a stage where it needed to optimize and standardize the measurement of its website and the SaaS application itself. As for any SaaS tool, segmentation and…
If you’ve started the transition to GA4 this year, you may have found that some of the reporting features you were used to in GA3 are not yet in GA4. Some of these features make data analysis difficult and cause wrinkles for many specialists. These…