TikTok Pixel is a snippet of HTML code that helps advertisers measure advertising effectively by tracking the actions, behaviour and conversions of users on their websites. For marketers, the data that TikTok Pixel provides is essential for a better understanding of how visitors interact with…
Google Tag Manager for your business can be a big change for the better for your business. The number of marketing, tools, systems and advertising networks has increased significantly in recent years. Along with them, there is an increasing amount of code, called tags. Which…
Why is Google Tag Manager important for your business? Read more
The features of Looker Studio (a visualisation tool) are constantly evolving. Looker Studio (Google Data Studio) came out at the end of last week with a new feature that made us very happy. In the past it was only possible to add and name individual…
New Features in Looker Studio – Advanced Navigation (Menu) Read more
Google Data Studio (Looker studio) is a visualization tool that we use every day. It is a fairly simple and intuitive tool for creating visualizations from connected data and has a nice set of benefits. In many cases, the biggest advantage is that the tool…
Google Data Studio (Looker Studio) – visualization tool Read more
Do you own a medium or large business, or are you responsible for cost efficiency or marketing? Have you started to feel the limits of Excel or online spreadsheets? And do you use all your data? If you answered YES to all three questions, then…
Data Connection from Marketing Systems and Databases Read more
Google Cloud Platform, offered by Google, is a suite of cloud computing services that provides a range of modular cloud services including computing, data storage, data analytics and machine learning along with a suite of management tools. In our opinion, it no longer makes sense…
Google has added new features to Looker Studio (formerly Google Data Studio), which is a visualisation tool. The new feature concerns working with custom parameters. They give you another way to make your reports even more interactive, because you can work with user input in…
New Features in Looker Studio (Google Data Studio) Read more
At the end of March 2019 Google released a new trigger (a rule of behaviour) for Google Tag Manager (GTM) called Trigger Group. Let us take a look at what it does. This trigger brings nothing groundbreakingly new to GTM. I had expected it ever…