Why venture into Facebook ads? Facebook, more specifically Meta, under which Instagram falls, is the easiest way to venture into the world of paid campaigns. There are a large number of users on this social network, in the millions, who may be your potential customers…
The entire marketing and analytics market has been hit by news announcing the official end date for data processing in Google Analytics 3, known mainly as Universal Analytics. Some were positively affected by this news, some negatively and some may have been terrified. For that…
Google Universal Analytics (GA3) is ending, what to do now? Read more
UTM parameters are custom tags that can be added to a URL. Adding these parameters won’t change the function of the link, but they will give you a lot of useful data that can be used to analyze where your customers are coming from. All…
What are UTM parameters and what are they used for? Read more
Updated: 19 March 2020 18:52 Thanks to Petr Krauz for valuable comments and additions to some sections. The Archetix team is trying in this period to help clients, smaller and larger companies, whose plans, work and income have been significantly complicated by the current COVID-19…
Marketing and Analytics in Times of Crisis + a Managers’ Overview to Check Read more
A marketing meeting of a creative team without data is just an argument exercise, with one claim trumping another. Everybody has an opinion. Until the team sees meaningful data, it will not experiment in a targeted way and measure the results, and everything is pointless…