For years, advertising meant Google, Meta and maybe a bit of Criteo, Reddit or TikTok. Then people started asking ChatGPT what to buy, which tool to choose and which supplier to trust. And since this summer, brands can be part of that answer: ChatGPT Ads…
Are you optimising PPC campaigns for trial sign-ups or for submitted enquiry forms, but only a fraction of these “conversions” turn into paying customers? With products that have a longer sales cycle, such as SaaS platforms with a 30-day trial or complex B2B services, the…
Lead Scoring: How to Cut the Cost of PPC Conversions by 30% Read more
The Christmas campaigns are behind you. What did you learn from the pre-Christmas machinery, and what can you use next year? The real value of the Christmas season lies in the data you collected. If you evaluate it properly, it will help you optimise future…
How to Evaluate Christmas Campaign Data and What to Take From It Read more
You have only one week for the final check of all your systems before the main wave of Christmas shopping, which arrives between 10 and 20 December. If your campaigns do not run properly, conversion tracking fails or your website goes down under the load…
Master the Christmas Season Like a Pro: Free Checklist Read more
Investments in Christmas campaigns can easily swallow hundreds of thousands to millions of crowns. What if, once the season is over, it turns out that half the budget went into campaigns that brought almost no results? Without a clear overview of what works and what…
Reporting in Looker Studio: How to Keep Your Christmas Campaign Results Under Control Read more
Is Black Friday, Christmas or another period when you expect a surge in sales approaching? Do you have campaigns ready with attractive discounts and creatives? But do you also have quality data that will let your campaigns work effectively? Modern PPC campaigns built on machine…
Preparing PPC Analytics for the Main Season, or Why Modern Campaigns Need Quality Data Read more
In digital marketing, accurately measuring campaign effectiveness is the foundation of success. But how do you tell whether a visitor came from an organic Facebook post, a paid ad or a newsletter? The answer is UTM parameters. In this article we explain in plain language…
What Are UTM Parameters and What Are They Good For? Read more
In digital marketing today, it is no longer enough just to generate high turnover. What is essential is that every crown put into advertising genuinely increases your profit. And that is exactly why companies increasingly use so-called value based bidding (VBB) in Google Ads. It…
RFM analysis (Recency, Frequency, Monetary) is a popular customer segmentation technique that allows companies to focus on valuable customers and increase their loyalty. Here are some statistics that illustrate how RFM analysis supports e-commerce companies: ➡️ from the website (Google Analytics) It is best to…
Do You Need to Reduce Customer Churn and Maximise Profit? Read more
These days, if you want your product to reach customers, it’s almost impossible to operate without paid advertising. Google Ads, as the largest advertising platform in the world, is a very important component for a lot of clients. Almost everyone on the internet uses Google…