The Flat Zone application is a web-based aggregator of prices of apartments in new buildings (or development projects). The application also offers other sections such as a search engine, news tool and a data insight blog that focuses on all topics related to the real…
We have been taking care of Outdoor Concept’s analytics since 2019. As part of the Outdoor Concept group, we have now (07/2021) completed the implementation of measurement for two new Czech e-shops for the Hannah, Rafiki brands and one international one – for the KEEN…
The Czech family company nanoSPACE was the first manufacturer in the world in the field of anti-mite coatings, blankets and pillows with a nanofiber membrane.During the coronavirus epidemic in 2020, nanoSPACE used its long-term knowledge in the field of nanofiber materials and started the production…
Smartlook, as a currently rapidly growing Czech SaaS tool for analyzing user behaviour on websites and mobile applications, reached a stage where it needed to optimize and standardize the measurement of its website and the SaaS application itself. As for any SaaS tool, segmentation and…
The company Saint Gobain needed to unify web analytics and measurement across dozens of websites containing building material calculators, e-shops and content and educational websites for individual brands and divisions – Weber, Isover and Rigips. They were looking for a solution that would allow them…
This case study reveals our cooperation with Pivovary Staropramen, s. r. o. It shows that even branded websites deserve web analytics, and represents our approach to this matter. Tomáš Šebesta, Media & Digital Manager, speaks for Pivovary Staropramen (Molson Coors). Through the mutual efforts of…
You may be wondering why the analytics studio Archetix is teaming up with Prvákoviny ZČU, the conference for students starting their first year at the University of West Bohemia. It is quite simple. Prvákoviny ZČU is an event run this year, for the tenth time…
Is offline dead these days? Most companies are moving more and more of their budgets online. Where will it end? Will we move completely online? Let’s take a look at how this topic connects with a brief from Real Simulator! PPC ads, social media, video…