If you’ve started the transition to GA4 this year, you may have found that some of the reporting features you were used to in GA3 are not yet in GA4. Some of these features make data analysis difficult and cause wrinkles for many specialists. These…
Chances are you’ve come across Google Analytics (also referred to as Universal Analytics) in the past. The great thing about this tool is that it has a range of ready-made reports and insights that are easy to look into. If we look at working in…
Analytics and working with data have been a big topic in recent years, which is of course a good thing. Measuring and evaluating data is more or less there for anyone who has a business tied to an online environment. Both an owner of a…
Google Data Studio (Looker studio) is a visualization tool that we use every day. It is a fairly simple and intuitive tool for creating visualizations from connected data and has a nice set of benefits. In many cases, the biggest advantage is that the tool…
Google Data Studio (Looker Studio) – visualization tool Read more
In October 2020, Google introduced the latest upgrade to its Google Analytics analytics tool, Google Analytics 4 (also GA4, GA4 property). This new version of the analytics tool completely changes the way we look at web analytics – all analytics in Google Analytics 4 is…