Are you creating dozens of beautiful visuals for your campaigns, launching ads and hoping for maximum profits, but the numbers in your e-shop don’t quite match the enthusiastic reports from social networks? In this article we look in detail at why Meta’s modern Andromeda architecture…
The Christmas shopping frenzy is at its peak and you watch customers slip through your fingers. They browse products, add goods to the basket, but don't complete the purchase. Do you know how to effectively reach these hesitant customers and bring them back before they…
Last-Minute Remarketing: Make Full Use of Your Data Read more
The Christmas season is harvest time for e-shops. During last Christmas, Czech e-shops took roughly CZK 70 billion, and this year revenues are expected to grow by a further 5 to 10 % year on year. Will you manage to get the maximum insight out…
How to Set Up GA4 Correctly for the Christmas Season (Before It’s Too Late) Read more
Imagine Excel with millions of rows of data. It would drive you mad, but there is a tool that can find its way around it without any problem. BigQuery is a data warehouse from Google. It can work with huge amounts of data quickly and…
What Is BigQuery? How the Google Cloud Tool Works and How to Store Data in It Read more
Are you wondering how to better visualise and analyse the data from your website or e-shop? Do you need to monitor the performance of online marketing campaigns regularly, but have neither the time nor the expertise to set up complicated analytics tools? Looker Studio (formerly…
Looker Studio (Google Data Studio): What It Is and How GA4 Data Visualisation Works Read more
Since according to the new regulation, from January 2022, every website must meet stricter criteria Cookies → Cookie bar with the option to select specific consents (Necessary, Analytics, Performance, Marketing,…); Cookiebot is one of the tools that make this option available. When set up correctly…
In cooperation with Marketingová Plzeň, Marek Čech opened a webinar on 16 August 2023 at 18:00 on the topic of news and tips in Google Analytics 4 (GA4). Marek focused on the new ways of using GA4 and on experience with using it, and presented…
GA4 Video Webinar: Tips and News After Months in Live Operation Read more
Reporting GA4 vs BigQuery is not equal. Why and what are the main reasons for it? This is a very common snag when discussing GA4 export reports is the remark, “But the data is different from the GA4 user interface”. Sometimes followed by a sentence…
Did your reports in Google Analytics 4 (GA4) and Looker Studio work without problems and suddenly they do not? And even though you made no changes? Are you getting the error " Invalid configuration " or " Invalid combination of metrics and dimensions"? Do not…
GA4/Looker Studio Broken Reports at the Start of 2023 Read more
The entire marketing and analytics market has been hit by news announcing the official end date for data processing in Google Analytics 3, known mainly as Universal Analytics. Some were positively affected by this news, some negatively and some may have been terrified. For that…
Google Universal Analytics (GA3) is ending, what to do now? Read more