The year 2026 is changing digital analytics in a fundamental way. User privacy is coming to the fore, and artificial intelligence in advertising campaigns demands ever higher-quality data. Will you adapt your measurement tools to the new trends and rules, or risk fines and the…
New Year, New Analytics: Measurement Trends and a Tracking Plan for 2026 Read more
Perhaps you have a website or an e-shop. Perhaps you invest money in advertising, social networks or content. But do you really know what is happening on your website? How many people visit it, where they come from, what interests them and why in the…
The Christmas campaigns are behind you. What did you learn from the pre-Christmas machinery, and what can you use next year? The real value of the Christmas season lies in the data you collected. If you evaluate it properly, it will help you optimise future…
How to Evaluate Christmas Campaign Data and What to Take From It Read more
The Christmas shopping frenzy is at its peak and you watch customers slip through your fingers. They browse products, add goods to the basket, but don't complete the purchase. Do you know how to effectively reach these hesitant customers and bring them back before they…
Last-Minute Remarketing: Make Full Use of Your Data Read more
You have only one week for the final check of all your systems before the main wave of Christmas shopping, which arrives between 10 and 20 December. If your campaigns do not run properly, conversion tracking fails or your website goes down under the load…
Master the Christmas Season Like a Pro: Free Checklist Read more
On 19 August 2025 Microsoft Clarity announced a major novelty: integration with Google Consent Mode. This novelty was supposed to launch as early as mid-September. Thanks to it, Clarity can read and respect on its own the user consents that you set up through the…
Microsoft Clarity Has Started to Require Consent from Your Cookie Banner Read more
Investments in Christmas campaigns can easily swallow hundreds of thousands to millions of crowns. What if, once the season is over, it turns out that half the budget went into campaigns that brought almost no results? Without a clear overview of what works and what…
Reporting in Looker Studio: How to Keep Your Christmas Campaign Results Under Control Read more
The Christmas season is harvest time for e-shops. During last Christmas, Czech e-shops took roughly CZK 70 billion, and this year revenues are expected to grow by a further 5 to 10 % year on year. Will you manage to get the maximum insight out…
How to Set Up GA4 Correctly for the Christmas Season (Before It’s Too Late) Read more
Are you preparing discounts and advertising campaigns for Black Friday? Great. But do you know how many potential customers will slip away just before completing a purchase? Conversion rate optimisation (CRO) is no add-on, it is the foundation that decides whether you get hundreds of…
Black Friday Without Lost Data: Squeeze the Most Out of Your Traffic Read more
Super zoo is one of the largest pet supplies retailers in Central Europe. In the Czech Republic and Slovakia, it runs hundreds of brick-and-mortar stores as well as a successful e-shop, which has become an important part of its business in recent years. The company…
Super zoo – How We Tamed Data for International Expansion Read more