A marketing meeting of a creative team without data is just an argument exercise, with one claim trumping another. Everybody has an opinion. Until the team sees meaningful data, it will not experiment in a targeted way and measure the results, and everything is pointless…
Is offline dead these days? Most companies are moving more and more of their budgets online. Where will it end? Will we move completely online? Let’s take a look at how this topic connects with a brief from Real Simulator! PPC ads, social media, video…
We Are Not Afraid of Offline: Real Simulator Case Study Read more
In cooperation with Collabim, the most widely used SEO tool in the Czech Republic, we have prepared a free Google Data Studio report template for everyone interested in the options for reporting online marketing channels (Google Ads, Sklik and the impact of SEO) in the…
Google Data Studio Report for Evaluating the Effectiveness of Marketing Channels Read more
An evergreen topic of many analytics and marketing blogs. A case study for the drawer or a really useful thing? What do Archetix say? It can be done, BUT without the user’s consent to share their location from the browser it is useless. In the…
In this post we look at the STDC framework (See-Think-Do-Care) and how to use it to plan the marketing strategy of your project and company. We answer the questions: How do you start with the STDC framework? How do you work with the STDC framework…
Plan a Marketing Strategy with the STDC Framework (See-Think-Do-Care) Read more
There is a multitude of marketing tools, procedures, frameworks and rules of thumb in the world. After a long process of selecting, testing and trying, we at Archetix gave the green light to the STDC marketing framework as the basic tool we use when working…