Data should tell stories, and sometimes unfortunately sad ones too. This overview shows the development of positive tests for the new COVID-19 virus in Czechia. Follow more about the volunteer initiative currently under way around COVID19cz at https://www.facebook.com/groups/covid19cz/, where data analysts, programmers and other technical…
Given the current state of emergency, we at Archetix have also freed up some capacity and are trying to help where it is needed most. We realise that there are many schools and companies that were caught by surprise by the sudden restriction of in-person…
Opening a successful café does not mean just renting a space and ordering chairs. If you want to attract your first customers, then besides a good idea you also need a bit of marketing. In this short but valuable post, written by Petra and David…
Culture has been a very hot topic in recent days, above all the scramble for the post of minister of culture. This year we too decided to get involved in this essential part of human existence. But do not be misled: our involvement was not…
You may be wondering why the analytics studio Archetix is teaming up with Prvákoviny ZČU, the conference for students starting their first year at the University of West Bohemia. It is quite simple. Prvákoviny ZČU is an event run this year, for the tenth time…
The story of how we said goodbye to all the Trellos, Teamworks, BaseCamps and Asanas and are now cruising along on the nice Czech Caflou! You could almost say that not only in grocery shopping, but also in choosing technologies and platforms, you can buy…
As you may have read on the Czech internet, Seznam came out in April 2017 with a novelty in the form of Seznam Webmaster. This platform, or interface if you like, can be compared to what Google Search Console offers. Its main function at the…
Given our profile as an analytics studio, conferences like MeasureCamp or Data Restart are a must for us, and so even in our busy schedule we do our utmost to be at them. Read what caught our attention and how the whole MeasureCamp went. Based…
Whether you are in the B2C market, where you communicate with consumers, or in the B2B market, where you speak directly to your business partners, or in the labour market, where you apply HR marketing practices, the foundation is always the same: you need a…
At the end of March 2019 Google released a new trigger (a rule of behaviour) for Google Tag Manager (GTM) called Trigger Group. Let us take a look at what it does. This trigger brings nothing groundbreakingly new to GTM. I had expected it ever…