GA4/UA vs BigQuery
A very common snag when discussing GA4 export reports is the remark, “But the data is different from the GA4 …
Power BI
Power BI is a visualisation tool from Microsoft that is one of the most used tools for creating visualisation reports …
How to set up a project in Google Cloud
This tutorial will guide you through setting up a Google Cloud project. If you use a previously unused payment method …
Keboola
The Keboola tool presents itself as a one-stop shop for more or less everything to do with data. We see …
Google Tag Manager
The number of marketing, tools, systems and advertising networks has increased significantly in recent years. Along with them, there is …
RFM analysis / customer segmentation
RFM analysis is a simple tool that helps us divide customers into groups according to their buying behaviour. We do …
Connecting data from marketing systems and databases
Do you own a medium or large business, or are you responsible for cost efficiency or marketing? Have you started …
Connecting data from marketing systems and databases Read more
Archetix work in the cloud
In our opinion, it no longer makes sense to own physical servers today. And at the same time, owning physical …