In today’s world, it’s crucial for businesses not only to collect data, but also to quickly analyze and use the data for immediate decisions. Real-time analytics is becoming an integral part of strategies for companies looking to leverage data as a competitive advantage and respond…
Real-time Analytics: Support Your Decisions with Data Read more
Raw data is a very common topic these days. Google Analytics 4 is Google's new analytics tool, and with it came a new data model. The new data model brought the possibility to take all the data and export it to BigQuery, which is part…
In today's data boom it is essential to have tools that let you analyse and interpret huge volumes of data efficiently. BigQuery ML is an innovative and powerful tool developed by Google. It combines large-scale data analysis with machine learning directly within Google's popular cloud…
BigQuery ML Video: Harness the Power of Artificial Intelligence for Your Data Read more
Reporting GA4 vs BigQuery is not equal. Why and what are the main reasons for it? This is a very common snag when discussing GA4 export reports is the remark, “But the data is different from the GA4 user interface”. Sometimes followed by a sentence…
Power BI is a visualisation tool from Microsoft. It is one of the most used tools for creating visualisation reports today. A big advantage is the affordability of the tool, as the desktop version of the application is available for free and the licence per…
BigQuery is one of the many tools that fall under the Google Cloud Platform and serves as a data warehouse. This entire tool runs on the same technology that Google Analytics data storage runs on. If you’re interested in what Google Analytics 360 data looks…