Update 24 April 2024: the end of third-party cookies is, according to new information, being pushed to the beginning of 2025. So we will have to wait a while for the changes. At the moment there is a lot of talk about Consent Mode v2…
Consent Mode v2 and the End of Third-Party Cookies: New Pitfalls for Advertising Systems Read more
Since according to the new regulation, from January 2022, every website must meet stricter criteria Cookies → Cookie bar with the option to select specific consents (Necessary, Analytics, Performance, Marketing,…); Cookiebot is one of the tools that make this option available. When set up correctly…
If you use Google Ads or Google Analytics and have customers from Europe, the following information is absolutely crucial for you. Since 21 July 2025, companies have been reporting significant problems with conversion measurement. Without a correctly set up Google Consent Mode v2 you are…
Last year (2023), thanks to the cooperation of Archetix, Measure Design and Shoptet we managed to prepare a basic form of measurement into GA4 using gtag, which you can already switch on in the Shoptet administration under Connections > Google. So there is no need…
In the digital age, where data is a vital resource for innovation and decision-making, the protection of privacy and personal data has become a key concern for individuals, companies and regulators alike. In response to growing concerns about data protection, regulations such as the GDPR…
In this day and age where data protection is becoming a priority for most businesses, managing consent and collecting user information is becoming a key element to ensure compliance with relevant legislation such as GDPR and CCPA. One of the leading tools that helps companies…
OneTrust: a complete consent management and data protection solution Read more
A UUID is as unique as, for example, a fingerprint. It is a 128-bit string designed to identify across all platforms, applications, devices and universes. By assigning a UUID parameter you can identify user behaviour very quickly and easily. In modern web and data analytics…
In September 2021, the Chamber of Deputies approved an amendment to the Electronic Communications Act, which will come into force in January 2022. This brings the Czech legislature up to speed with the previously issued ePrivacy Directive, which is already in place in most EU…
Did your reports in Google Analytics 4 (GA4) and Looker Studio work without problems and suddenly they do not? And even though you made no changes? Are you getting the error " Invalid configuration " or " Invalid combination of metrics and dimensions"? Do not…
GA4/Looker Studio Broken Reports at the Start of 2023 Read more
When measuring (non-)consents on e-shops and websites we use a completely unique method to detect the exact number of visitors who gave full, partial or no consent. We call it Consent Rate and Decline Rate. Consent Rate counts the total number of full consents +…