Black Friday is not only one of the biggest shopping events of the year, kicking off the holiday season, but […]
Web Analytics: Black Friday and How to Maximize This Phenomenon Read more
Competition in the business world is currently unforgiving. So, what needs to be done? It’s crucial to understand customer behavior
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In today’s world, it’s crucial for businesses not only to collect data, but also to quickly analyze and use the
Real-time Analytics: Support Your Decisions with Data Read more
Google Analytics 4 is a crucial tool for tracking and analyzing traffic on your website or online store. One key
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Automation is becoming an increasingly essential part of the daily world of e-commerce. It enables online stores to automate repetitive
Automation in E-Commerce: Boosting Efficiency and Profitability Read more
For every entrepreneur, it is essential to track the customer’s journey to purchase or conversion. Understanding how different marketing channels and
Attribution Modeling: Identifying the Most Effective Marketing Channels Read more
Customer Experience (CX) analysis involves collecting and analyzing data about customers’ experiences with a company’s products, services, and brand. This data
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In today’s digital era, data collection stands at the forefront of many corporate strategies. Companies invest substantial amounts into web and
The Dilemma of Collecting More Data Than Necessary Read more
Reporting GA4 vs BigQuery is not equal. Why and what are the main reasons for it? This is a very
Power BI is a visualisation tool from Microsoft. It is one of the most used tools for creating visualisation reports
