In digital marketing today, it is no longer enough just to generate high turnover. What is essential is that every crown put into advertising genuinely increases your profit. And that is exactly why companies increasingly use so-called value based bidding (VBB) in Google Ads. It…
Black Friday is not only one of the biggest shopping events of the year, kicking off the holiday season, but also a fantastic opportunity to leverage web analytics to its fullest potential. How can you maximize the value of Black Friday through data and precise…
Web Analytics: Black Friday and How to Maximize This Phenomenon Read more
Competition in the business world is currently unforgiving. So, what needs to be done? It’s crucial to understand customer behavior and adjust company strategies to reflect customers’ needs and expectations. One of the most important tools for this understanding is customer journey analysis. Customer journey…
Customer Journey Analysis: Understand Your Users’ Behavior Read more
In today’s world, it’s crucial for businesses not only to collect data, but also to quickly analyze and use the data for immediate decisions. Real-time analytics is becoming an integral part of strategies for companies looking to leverage data as a competitive advantage and respond…
Real-time Analytics: Support Your Decisions with Data Read more
Google Analytics 4 is a crucial tool for tracking and analyzing traffic on your website or online store. One key feature is the ability to exclude internal traffic, which prevents skewed data from internal users like developers or staff. Here’s a simplified guide on excluding…
Simplified Guide to Excluding Internal Traffic in GA4 Read more
Automation is becoming an increasingly essential part of the daily world of e-commerce. It enables online stores to automate repetitive tasks, save time and money, and maximize profit. In this article, we’ll take a closer look at the main advantages and potential disadvantages of automation…
Automation in E-Commerce: Boosting Efficiency and Profitability Read more
For every entrepreneur, it is essential to track the customer’s journey to purchase or conversion. Understanding how different marketing channels and touchpoints contribute to the final decision is crucial. This is where Attribution Modeling comes into play, becoming a key tool for identifying the most…
Attribution Modeling: Identifying the Most Effective Marketing Channels Read more
Customer Experience (CX) analysis involves collecting and analyzing data about customers’ experiences with a company’s products, services, and brand. This data can come from various sources, including surveys, feedback forms, web and social media analysis, contact centers, and more. Building customer relationships and brand loyalty…
Customer Experience (CX) Analysis: The Key to Growth and Prosperity Read more
Filip Jašek is a great enthusiast not only in Artificial Intelligence, but also in technological innovations and development. Besides neural networks, he enjoys climbing, nature and cooking. He started in nvias as a lecturer and mentor in several workshops (e.g. Minecraft). Gradually he started creating…
Interview with Filip Jasek – AI Discovery Show and Artificial Intelligence (AI) Read more
A data lake is a central repository that was basically designed to store any type of data. The data is often in raw format. It can be a video, image, document, graph, or anything you want to put into a database or store. When storing…