In today’s digital era, data collection stands at the forefront of many corporate strategies. Companies invest substantial amounts into web and data analytics to obtain detailed statistics and insights into their customers’ behavior, seeking valuable information to enhance their products and services. However, there’s a…
The Dilemma of Collecting More Data Than Necessary Read more
DBT or data build tool is an open source software that has revolutionised the transformation in ETL (ELT) process when it comes to SQL. Originally, we had two main motivations: Orchestrating data models has historically been a more complex task than necessary. There are many…
Reporting GA4 vs BigQuery is not equal. Why and what are the main reasons for it? This is a very common snag when discussing GA4 export reports is the remark, “But the data is different from the GA4 user interface”. Sometimes followed by a sentence…
Power BI is a visualisation tool from Microsoft. It is one of the most used tools for creating visualisation reports today. A big advantage is the affordability of the tool, as the desktop version of the application is available for free and the licence per…
A Customer Research Report is a great thing if you need to move your business forward. Does your data hide important information that you need to decipher? With data visualisation you can get a complete story or the information you need out of the numbers…
TikTok Pixel is an HTML code snippet that tracks user actions, behaviours and conversions on your website. It is added to your site via Google Tag Manager and uses data and cookies to track users and serve relevant ads on TikTok based on how they…
The Flat Zone application is a web-based aggregator of prices of apartments in new buildings (or development projects). The application also offers other sections such as a search engine, news tool and a data insight blog that focuses on all topics related to the real…
TikTok Pixel is a snippet of HTML code that helps advertisers measure advertising effectively by tracking the actions, behaviour and conversions of users on their websites. For marketers, the data that TikTok Pixel provides is essential for a better understanding of how visitors interact with…
All conferences are always a great opportunity for us to draw inspiration for the coming months. That is why we are glad when one big conference per season is interspersed with meetups, which tend to go into more detail on a specific topic. That then…
This tutorial will guide you through setting up a Google Cloud project. If you use a previously unused payment method on a new account (Gmail or Google Workspace), you will get a one-year trial version with $300 credit that will allow you to fully test…